臺灣博碩士論文加值系統

近年來台灣經濟的快速成長，創業家貢獻了相當大的力量，所以儘管有愈來愈多的文獻研究台灣成功的經濟發展經驗，但是研究重點都集中在文化和社會因素的影響上，特別是儒家思想的影響上，但關於創業家的貢獻仍顯不足。
有鑑於此，本研究主要在探討創業家之認知與行為意向之研究，甚有當前之政策急迫性與重要性。因此，援引已有嚴謹結構，且經驗證支持之計劃行為理論與社會認知理論，針對焦點創業家進行研究，期建構出創業家之行為意向模式，以更深入了解創業家們行為因素、個人因素及環境因素三者間之互動關係，並據此提出相關之創業家在創業時考慮因素，與政府主管機關之政策輔導。
本研究是以問卷的方式來收集資料，對象為南部地區之創業家。經資料分析獲得以下結論：
一、創業家的態度信念，顯著影響創業者的行為意向，研究指出有90.4%的受訪者同意創業，是為了增加財富的收入，其可能原因為創業者自利性的考量。
二、創業者的主觀規範信念，對創業者的行為意向，未達統計上之顯著水準。可能原為創業者有較強之創業意志，且個人自主性強，較不易受他人影響。
三、創業者的知覺行為控制，會影響創業之行為意向，研究指出有90%以上的受訪者認為「創業資金來源應可掌握」是創業的關鍵，其可能原因為若資金的來源無法控制與掌握，則創業的歷程會更艱辛。
四、創業者之「個人」、「環境」和「行為」等三信念因素會相互影響。本研究結果發現上述三信念因素是相互影響的，當其中一個因素改變會使得其他二個因素產生變化，如：當環境改變時會使得個人及其行為產生變化。

In recent years, many entrepreneurs contributed tremendously to the high growing economy of Taiwan. There are more and more documents on the research of the successful experience of Taiwan’s economic development, but most of them seem only to focus on the factors and the effects of culture and society, especially the Confucian thinking. The contribution of entrepreneurs is insufficient.
In consideration of that, this study tries to explore entrepreneurs’ this research design a survey questionary bared on cognition and behavior intention. Which seems more and more important today. Therefore, based on quoting the planned behavior theory and social cognition theory, which are well-knit and also well supported with evidences, we design our research on the entrepreneurs using survey questionary. We expect to structure the entrepreneurs’ behavior intention model, and understand the interactive relationship among personal, environmental, and behaved factors. According to our research results, we propose the environmental and the assistant policy of government when an entrepreneur is starting a business.
This study collects research material and information by conducting questionnaires survey. Our survey subjects are the entrepreneurs in the south of Taiwan. The research results are as following:
1、An entrepreneur’s behavior intention is influenced obviously by his/her belief and attitude. There are about 90.4% of interviewees agree that starting a business in order to increase their income. That might be the entrepreneur’s self-benefit concerning.
2、The subject norm of entrepreneurs did not achieve the expected statistical significant level. That might be an entrepreneur has a strong independent intention, which is hard to be effected and controlled by someone else.
3、Perceived Behavioral Control will affect the behavioral intention. There are 90% of the interviewees entrepreneurs “they can control the source of funds ”. This point plays a key role for who wants to start a business. They think if they could not control business capital, responded that will be difficult to start a business.
4、“Personal factor”, “Environmental factor”, and “Behavioral factor”, all of these three factors will be inter-influenced among each other. This study show responded that if one of the factors is changed, and the other factors will also change. For example, the change of environment will cause some changes of personal behavior.

中文摘要i
英文摘要ii
誌 謝iv
目 錄v
表 目 錄vii
圖 目 錄viii
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的4
第三節 研究流程5
第二章 文獻探討與相關理論6
第一節 我國創業之環境與困境6
第二節 創業行為相關研究13
第三節 計劃行為理論24
第四節 社會認知理論30
第三章 研究設計32
第一節 設計研究架構32
第二節 建立研究假說35
第三節 問卷設計與預試36
第四節 問卷施測與收集39
第五節 資料分析方法40
第四章 研究分析45
第一節 信度分析46
第二節 描述性分析47
第三節 假說檢定55
第五章 結論與建議67
第一節 結論與建議67
第二節 研究限制74
第三節 後續研究之建議76
參考文獻77
附錄 問卷84

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