一、 中文
王憶如、 葉春淵、黃哲悠，2013，來源國形象與民族意識對農產品消費態度之影響-以美國農產品為例，臺灣銀行季刊，64卷，1期， 120-143。王瀚德，2015，品牌形象、部落客與顧購買意願影響之研究-以觀光飯店為例，碩士論文，國立高雄應用科技大學觀光管理系觀光與餐旅管理碩士班。甘美玲，2006，知覺價格、知覺品質、知覺價值對購買意願之關係研究－以消費者購買數位內容產品為實證，碩士論文，國立成功大學高階管理碩士在職專班。李亞璇、張惠真、鄭伶如，2013，來源國形象、本國中心主義對外國品牌購買意願之影響－以Samsung為例，觀光與休閒管理期刊， 1卷，1期，137-147。朱庭葳，2014，服務創新、體驗行銷對來源國形象影響之研究：以市場知識為中介效果，碩士論文，嶺東科技大學行銷與流通管理系碩士班。邱建人，1998，食品品質衛生安全管理學，台北：藝軒圖書出版社。
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周秀蓉、黃琪淳、陳怡君、嚴素娟、羅詠秦，2008，休閒體驗與知覺價值對購買意願之影響：以夢時代購物中心為例，商業現代學刊， 4卷，3期， 29-42。
周雅雪，2013，大眾對美容醫學的知覺價格、知覺品質、知覺犧牲、知覺風險與知覺價值之探討，碩士論文，國立東華大學企業管理學系。林建煌，2010，消費者行為，臺北：華泰文化公司。
林佳禪，2013，連鎖速食業來源國形象、品牌信任與品牌權益之關聯性研究 ─以麥當勞為例，碩士論文，高雄餐旅學院餐飲管理研究。
林洧廷，2014，品牌來源國與知覺價格對消費者產品評價與購買意願之影響：製造國與購買情境干擾效果探討，碩士論文，東海大學國際經營與貿易學系。林家鍵，2014，標章認知、知覺價值、產品信任與購買意願之研究-以農產品標章為例，碩士論文，南台科技大學行銷與流通管理系。林聖祐，2014，品牌形象、知覺質與價值對烘焙麵包購買意願影響之研究，碩士論文，世新大學資訊傳播學系碩士。林豐瑞編，2008，農企業策略講義，屏東：林豐瑞。
秦兆瑋，2002，製造來源國形象、消費者心理認知與知覺價格對消費者購買行為之影響，碩士論文，長榮大學經營管理研究所。高汶萱，2015，來源國形象、消費者仇視與品牌態度 -以知識及涉入為調節變數，碩士論文，國立宜蘭大學應用經濟與管理學系經營管理碩士班。陳伊揚，2014，消費者對農會農特產品品牌形象、知覺價值與購買意願之研究，碩士論文，國立屏東科技大學農企業管理系。
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黃鈴娟，2014，國產與進口農產品分流管理農產品生產及驗證管理法之標章標示規定，農政與農情，267期
黃翠瑛、吳國偉、洪瑋隆、曾妙蓮、楊曜銘、林立婕，2009，巧克力產品的品牌形象、顧客價值對品牌忠誠度之研究，台灣農學會報，10卷，3期， 214-224。
葉子瑔，2012，消費者對CSA食米標章的認知、知覺品質、產品信任對購買意願的影響－以高屏地區為例，碩士論文，國立屏東科技大學農企業管理系。楊宗勝，2015，行動商務對購買意願、促銷活動及知覺價值之研究，碩士論文，龍華科技大學資訊管理系碩士班。楊素雅，2014，購買動機、情境因素、遊客體驗對購買意願之研究－以七星柴魚博物館伴手禮為例，碩士論文，國立屏東科技大學農企業管理系。廖鴻圖，2014，品牌形象、知覺品質與知覺價值對烘培麵包購買意願影響之研究，碩士論文，世新大學資訊傳播學系。
蔡文凱，2005，主題遊樂園服務品質、顧客滿意、知覺價值與行為意向關係之研究-以月眉育樂探索樂園為例，碩士論文，朝陽科技大學休閒事業管理研究所。
蔡佳吟，2013，消費者對服飾品牌來源國、製造國的知覺品質與購買意願之研究，碩士論文，國立成功大學企業管理研究所。潘渝芳，2012，國民品牌服飾之消費者知覺品質、知覺價值與購買意願關係之研究，碩士論文，嶺東科技大學經營管理研究所。魏文欽、林怡君，2010，品牌形象與顧客忠誠度關係之實證研究：知覺價值混合效果之探討，LISREL國際期刊， 3卷，1期， 45-67。
蘇于倢，2015，內容行銷對知覺品質及品牌承諾之研究：以松山文創園區為例，碩士論文，銘傳大學國際企業學系碩士班。羅亞廷，2013，泰式餐廳產品品質、實體環境、異國真實性、知覺價值與行為意圖關係之研究，碩士論文，國立高雄餐旅大學餐旅管理研究所。二、英文
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三、網站
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