(54.80.180.248) 您好!臺灣時間:2017/09/23 22:24          離開系統
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
本論文永久網址: 
研究生:林亭玗
研究生(外文):LIN, TIN-YU
論文名稱:行銷人員人格韌性與創新行為之相關研究-以心流經驗為中介變項
論文名稱(外文):A Study on Relationship between Hardness and Innovation Behavior in Marketer: Flow as Mediator
指導教授:吳淑敏吳淑敏引用關係
指導教授(外文):Wu, Ming
口試委員:吳淑敏唐國銘呂芳川張宗翰
口試日期:2016-06-15
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:人力資源發展系碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:95
中文關鍵詞:人格韌性心流經驗創新行為
相關次數:
  • 被引用被引用:1
  • 點閱點閱:184
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
面臨二十一世紀知識經濟時代,資訊取得多元及網路發達的環境,接收資訊方式變得更多更快,商品汰換率比從前快速,產品生命周期也大幅縮短。處於如此重視創新的時代,行銷人員必須具備人格韌性面對龐大的壓力,並時刻思考以更加創新與更容易鎖定潛在顧客的行銷方式提升工作績效。 因此,本研究旨在了解不同個人背景變項行銷人員在人格韌性、心流經驗及創新行為之表現差異,並探討人格韌性、心流經驗及創新行為之相互關係與影響,最後檢驗心流經驗對人格韌性與創新行為關係之中介效果。
  本研究採取問卷調查法,以185名行銷人員為研究對象。本研究發現男性在「投入」、「挑戰與技巧的平衡」、「自發性的經驗」及「創新行為」上表現高於女性;教育程度大專以下在「掌控感」上表現高於碩士;任職公司年資6-10年者在「挑戰與技巧的平衡」與「明確的目標」上表現高於5年以下。另外,本研究發現人格韌性、心流經驗及創新行為具有高度相互正向相關性,且人格韌性與心流經驗對創新行為有顯著正向預測效果,尤其心流經驗在人格韌性與職涯成功之關係上具有中介效果。本研究建議分配女性員工能力相符的工作內容,提供員工培養人格韌性之相關教育訓練及採用師徒制,以提昇公司競爭優勢。
Facing the knowledge economy in the 21st century, the environment is provided with information obtained through multivariate channel and internet. As the result, receiving information not only becomes more and faster, but also the deprecation rate of production is faster than before, particularly, the product lifecycle is significantly reduced. In the generations of valuing innovation, marketers must have hardness to face the enormous pressure and have to figure out more innovative and easier ways to keep potential customer in order to enhance job performance. Thus, this study was to examine demographic differences of marketers on hardness, flow and innovation behavior. It also aimed to explore the relationships and effects among hardness, flow and innovation behavior. Finally, it tested the mediator effect of flow on the hardness and innovation behavior relationship.
Questionnaire survey method was used in this study and the subjects were 185 marketers. Through statistical analyses, results showed that male marketers expressed higher commitment, challenge-skill balance, autotelic experience, and innovation behavior, whereas the marketers with lower than college educational level showed higher control than those with master degree. The marketers with work experience between 6 and 10 years exhibited higher challenge-skill balance and clear goal than those with less than 5 years. Also, there were significantly positive relationships among hardness, flow, and innovation behavior. Finally, hardness and flow had positive predictors of innovation behavior, particularly, flow had a mediating effect in the relationship between hardness and innovation behavior.
The implication of this study is that the company should assign the work content in accordance with female ability, provide employees education training for developing hardness, and adopt mentoring system, which lead to increase competitive advantage.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 7
第一節 人格韌性(Hardiness) 7
第二節 心流經驗(flow experience) 13
第三節 創新行為(innovation) 24
第四節 人格韌性與心流之相關研究 31
第五節 人格韌性與創新行為之相關研究 31
第六節 心流與創新行為之相關研究 33
第七節 心流經驗對人格韌性與創新行為之中介效果之相關研究 34
第三章 研究方法 35
第一節 研究架構與研究假設 35
第二節 研究變項之操作性定義 37
第三節 研究對象選擇與資料收集過程 42
第四節 量表預試與信效度分析 43
第五節 資料分析方法 47
第四章 研究結果與討論 49
第一節 基本資料分析 49
第二節 不同個人背景變項之行銷人員在人格韌性、心流經驗與創新行為表現差異情形 51
第三節 相關分析 60
第四節 人格韌性對創新行為之預測力 62
第五節 心流經驗對創新行為之預測力 63
第六節 心流經驗對人格韌性與創新行為之中介效果 65
第七節 研究假設驗證 69
第五章 結論與建議 69
第一節 結論 69
第二節 研究建議 72
第三節 研究限制 75
參考文獻 76

中文
吳思華(2002)。從製造台灣到知識台灣。哈佛商業評論精選,24:創新。台北,天下遠見。
汪仲(譯) (2005) 企業巫醫(二版)。商周,臺北市。
周清波(2005)。精神科護理人員人格堅毅性與自覺職業為害之相關性研究(未發表的碩士論文)。台中:中山醫學大學護理學研究所。
侯勝宗、樊學良(2013)。服務從業人員的組織歸屬感、心流經驗與其正向行為之關係:減肥美容業實證研究。管理評論,32,49-72。
洪蘭(譯)(2009)。真實的快樂(二版)(原作者:M. E. P. Seligman)。台北:遠流。
陳亞玲、張肇松、江惠英、林淑媛(2009)。比較有無發生醫療異常事件之護理人員在人格韌性及離職意願的差異。新臺北護理期刊,11(1), 39-49。
黃于真(2009)。玩興與創新行為對工作績效之影響(未出版之碩士論文)。高雄市:國立中山大學人力資源管理研究所。
蔡文玲(1993)。認知型式、自我效能、個人動機與創造性之關係研究(未發表碩士論文)。新北市:輔仁大學應用心理學研究所。
謝佳蓉、蔡欣玲、蕭淑貞、陳展航(2001)。社區精神分裂病患主要照顧者人格堅毅性與其健康狀況相關性探討。新台北護理期刊,3(2),89-99。
英文
Amabile, T. M. (1988). A model of creativity and innovation in organization. In B. M. Staw. & L. L. Cummings(Eds.), Research in Organizational Behavior, 10, 123-167.
Bakker (2008), “The Work-Related Flow Inventory: Construction and Initial Validation of the WOLF.” Journal of Vocational Behavior, 72(3), 400-414.
Bakker (2009), “Work Engagement: An Overview of 10 Years of Research,” Gedrag and Organisatie, 22(4), 336-353.
Bakker and Wilmar B. Schaufeli (2008), “Positive Organizational Behavior: Engaged Employees in Flourishing Organizations,” Journal of Organizational Behavior, 29(2), 147-154.
Bakker, Arnold B. (2005), “Flow among Music Teachers and their Students: The Crossover of Peak Experiences.” Journal of Vocational Behavior, 66(1), 26-44.
Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37, 122-147.
Baron, R.M. & Kenny, D.A. (1 986) The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51 (6), 1173-1182.
Betz, F. (1993) , Strategic technology management. New York: McGraw-Hill.
Brown, R,.(1992), Managing the “S” Curves of Innovation. The Journal of Business & Industrial Marketing, 7(3), 41-52.
Carnegie, R., Butlin, M. (1993) Managing the Innovative Enterprise: Australian Companies Competing against the Worlds Best, Business Council of Australia, Melbourne.
Clark,P.C.(2002).Effects of individual and familyhardiness on caregiver depression and fatigue. Research Nursing Health,25(1),37-48.
Constantini, A., Solano, L., Di Mapoli, R., & Bosco, A.(1997). Relationship between hardiness and risk of burnout in a sample of 92 nurses working in oncology and AIDS wards. Occupational Health and Industrial Medicine, 36(6),.
Csikszentmihalyi, M. (1975). Beyond boredom and anxiety: The experience of play in work and games. San Fransisco, CA: Jossey-Bass.
Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York, NY: Harper & Row.
Csikszentmihalyi, Mihalyi (1996), Creativity: Flow and the Psychology of Discovery and Invention. New York: HarperCollinsPublishers.
Csikszentmihalyi, M. (1997). Finding flow: The psychology of engagement with everyday life. New York, NY: Basic.
Csikszentmihalyi, M., Abuhamdeh, S., & Nakamura, J. (2005). Flow. In A. J. Elliot & C. S. Dweck (Eds.), Handbook of Competence and Motivation (pp. 598-608). New York: The Guilford Press.
Damanpour, F., (1991), “Organizational Innovation: A Meta-analysis of Effects of Determinants and Moderators”. Academy of Management Journal, Vol. 34 ,No. 3, pp. 555-590.
Dansky, J.L.(1999). Encyclopedia of creativity (II). San Diego, CA:Academic Press, 393-408.
Demerouti, Evangelia (2006), “Job Characteristics, Flow, and Performance: The Moderating Role of Conscientiousness,” Journal of Occupational Health Psychology, 11(3), 266-280.
Drucker, P.F.(1985), Innovation and Entrepreneurship:Practice and Principles.
Duckworth, A. L., Steen, T. A., & Seligman, M. E. P. (2005). Positive psychology in clinical practice. Annual Review of Clinical Psychology, 1(1), 629-651.
Ford, C. (1996). A theory of individual creative action in multiple social domains. Academy of Management Review, 21, 1112-1142.
Freeman, C. (1982) The Economics of Industrial Innovation. MA : Cambridge, MIT Press.
Gardner, H. (2006) Five minds for the future. Harvard Business School Press, Cambridge, M.A.
Gattiker, U. E. & L. Larwood (1990), Predictors for career achievement in the corporate hierarchy. Human Relations, 43(8), 703-726
Gisa, M., Martin, H., Matthias, W. (2012) Innovator resilience potential: A process perspective of individual resilience as influenced by innovation project termination. Human Relations, 65(5), 627-655.
Holt, K. (1988) The role of the user in product innovation. Technovation, 7(3), 249-258.
Iso-Ahola, S. E. (1989). Motivation for Leisure. (In E.Jackson & T.Burton Eds). Understanding leisure and recreation: Mapping the past, Charting the future. State College, PA: Venture. 247-280.
Jackson, S. A., & Eklund, R. C. (2004). The flow scalesmanual. Morgantown,. WV: Fitness Information Technology.
Jackson, S. A., &Marsh, H. W. (1996). Development and validation of a scale to measure optimal experience:The flow state scale. Journal of Sport and Exercise Psychology, 18, 17-35.
Kanter, R. M. (1988), “When a thousand flowers bloom: Structural, collective, and social conditions for innovation organization”, Research in Organizational Behavior, Vol.10, pp.169-211.
Kleysen, R. F., & Street C. T., (2001), “Toward a multi-dimensional measure of individual innovative behavior”, Journal of Intellectual Capital, Vol.2(3), pp.284-296.
Klohnen, E. C. ( 1996 ). Conceptual analysis and measurement of the construct of ego-resiliency. Journal of Personality and Social Psychology, 70(5), 1067-1079.
Kobasa, S. C. (1979). Personality andresistance to illness. American Journal of Community Psychology, 7, 413-423.
Lambert, V.E., Lambert, C.E. & Yamase, H. (2003).Psychological hardiness, workplace stress and related stress reduction strategies. Nursing and Health Sciences, 5, 181-189.
Lee, H. J. (1983). Analysis of a concept: Hardiness. Oncol Nurs Forum, 10, 32-35.
Livingstone, L., Palich, I., Carini, G. (1998) Viewing strategic innovation through the logic of contradiction. Competitiveness Review, 8(1), 46-54.
Maddi, S. R. (2002). The Story of Hardiness: Twenty Years of Theorizing, Research, and Practice.
Maddi, S.R. (1999). Twenty Years of Hardiness Research and Practice.
Madjar N., Oldham R. G., & Pratt M. J.(2002), There's no place like home? The contributions of work and nonwork creativity support to employees' creative performance. Academy of Management Journal, 45(4), 757-767.
Maslow. A. H. (1954).Motivation and personality. New York: Harper.
Nakamura J., & Csikszentmihalyi M. (2009). Flow theory and research. In S. J. Lopez & C. R. Snyder (Eds.), Oxford handbook of positive psychology (pp. 195-206). New York, NY: Oxford University Press.
Nystrom, H. (1990). Organizational innovation. In M. S. West & J. L. Farr (Eds.), Innovation and creativity at work: Psychological and organizational strategies (pp. 143-162). New York: Wiley.
Oerlemans, L., Meeus, M. and Hoekema, W., (1998), “Do Networks Matter for Innovation? ,The Usefulness of the Economic Network Approach”, in Analyzing Innovation, Tijdschr. Econ, So. Georgr, Vol. 89, No. 3 pp. 298-309.
Pollock, S. E. (1999). Health-related hardiness with different ethnic populations. Holistic Nursing Practice, 13(3), 1-10.
Pollock, S. E., & Duffy, M. E. (1990). The health-related hardiness scale: Development and psychometric analysis. Nursing Research, 39(4), 218-222.
Rogers, E. M. (1995). Diffusion of innovations. NY: Free Press.
Ryan, Richard M. and Edward L. Deci (2000), “Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being,” American Psychologist, 55(1), 68-78.
Sawyer, R. K. (2007). Explaining creativity: The science of human innovation. (second edition). New York: Oxford University Press..
Schaufeli, and Willem Van Rhenen (2009), “How Changes in Job Demands and Resources Predict Burnout, Work Engagement, and Sickness Absenteeism,” Journal of Organizational Behavior, 30(7), 893-917.
Schaufeli, Wilmar B. and Arnold B. Bakker (2004), “Job Demands, Job Resources, and Their Relationship with Burnout and Engagement: A Multi-Sample Study,” Journal of Organizational Behavior, 25(3), 293-315.
Schumpeter, J.A. (1934) The Theory of Economic Development. Cambridge, MA: Harvard University Press.
Scott, S. G., and Bruce, R. A., 1994. Determinants of innovative behavior: A path model of individual innovation in the workplace. Academy of Management Hournal, 37, 580-607.
Shalley, C. E., Gilson, L. L., & Blum, T. C. (2000). Matching creativity requirements and the work environment: Effects on satisfaction and intentions to leave. Academy of Management Journal, 43, 215–223.
Soderstrom, M., Dolbier, C., Leiferman, J., & Steinhardt, M. (2000). The Relationship of Hardiness, Coping Strategies,and Perceived Stress to Symptoms of Illness. Journal of Behavioral Medicine, 23,(3), 311-328.
Staw, Barry M., Robert I. Sutton and Lisa H. Pelled (1994), “Employee Positive Emotion and Favorable Outcomes at the Workplace,” Organization Science, 5(1), 51-71.
Stemberg, R.J. (1988) The nature of creativity. Cambridge University Press. New York, N.Y.
Teng, C. I. (2011). Who are likely to experience flow? Impact of temperament and character on flow. Personality and Individual Differences, 50(6), 863-868.
Thompson, V.A. (1965). Bureaucracy and Innovation. Administrative Science Quarterly, 10(1), 1-20.
Tsai, C. T., & Kao, C. F. (2004). The relationships among motivations, climate for organizational innovation, and employee innovation behavior: A test of Amabile’s motivational synergy model. Journal of Management, 21, 571-592.
Tushman, M.L., Moore, W.L. (1982). Reading in the management of innovation. Boston: Pitman.
Vrakking. W. J., (1990). The Innovative Organization. Long Range Planning, 23(2),94-102.
Weber,M.(2010) In Merriam-Webster online dictionary. Retrieved November 24,2010, from http://www.merriam-webster.com/dictionary/hardiness?show=0&t=1292258258
West, M., & Farr, J. (1989), “Innovation at work: psychological perspectives”, Social Behavior, Vol.4, pp.15-30.
Wood, E., (1998), Determinants of Innovation in SME’s. In Michie, J. Smith, J.G. (eds) Globalization, growth, and governance: creating an innovative economy, London: Oxford University Press. pp. 119-145.
Zaltman, R. and O’Connor E., (1992), “Gaining Advanced Manufacturing Technologies Benefits: The Role Organizational Design and Culture”, Academy Management Review, Vol. 17, pp. 701-728.
Zhou, Jing and Christina E. Shalley (2008), Handbook of Organizational Creativity. New York: Lawrence Erlbaum Associates.

電子全文 電子全文(網際網路公開日期:20180818)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔