臺灣博碩士論文加值系統

This research investigates and analyses the role of competitive advantages in the performance of a corporate, especially its favors to a retailer in an emerging and strongly potential retail market of Vietnam. The study is mainly based on wide spectrum of past and current literature of resource – based view, which presents theories and practices on the subject of study. Resource – based view is knowledge data of process based on models and its judgment to technological integration, which helps in the development of the conceptual framework. It is assumed that basing on the theories that resource – based view could help managers of a corporate recognize benefits for the organization and provides a platform for future research. Also, the research addresses the theories of resource – based view impacts on the performance of a corporate and the enhancement of organizational effectiveness. The study aims at the retail market business in Vietnam and takes Sai Gon Co.opMart as a target to analyze. It is hoped that the results and findings of this research will benefit the local companies in Vietnam, especially Sai Gon Co.opMart in knowing and making use of its competitive advantages in competing to the strong foreign retailers.

Table of Contents
ABSTRACT i
ACKNOWLEDGMENTS iii
Table of Contents iv
List of Figures vi
Chapter 1 Introduction 1
1.1 Research background 1
1.2 Statement of the problem 3
1.3 Research motive 4
1.4 Research purpose 4
1.5 Research procedure 5
Chapter 2 Literature Review 6
2.1 Overview of retail industry 6
2.1.1 Retail background in general 6
2.2 Importance of retail industry 8
2.3 Vietnam retail market 9
2.3.1 Retail Modernization or development in Vietnam 10
2.3.2 Current Modern Retailers 12
2.3.3 Source of Retail Innovation in Vietnam 15
2.3.4 Potential Impact of Retail Innovation on Other Sectors of Economy 19
2.3.5 Discussion and Conclusion 20
2.4 Significant of Vietnam retail market 22
Chapter 3 Research design 25
3.1 Research framework 25
3.2 Vietnam economy 25
3.2.1 Country background 25
3.2.2 Economic history of Vietnam 26
3.2.3 Developments since 1997 28
3.3 Sai Gon Co.opMart 29
3.3.1 A brief introduction to Sai Gon Co.opMart 29
3.3.2 Strong points of Sai Gon Co.opMart 31
3.3.3 Objectives for next five years 33
3.4. RBV and theory of competitive advantage 34
3.4.1 Resource Based View 34
3.4.2 Competitive advantage 38
3.5 SWOT model 40
3.6 Five forces by Michael Porter 42
Chapter 4 Findings 44
4.1 Analysis through model of five forces by Michael Porter 44
4.2 SWOT 44
4.3 Conclusion 47
Chapter 5 Conclusion and Recommendations 51
5.1 Research Conclusions 51
5.2 Recommendations to Sai Gon Co.opMart 53
5.3 Limitation and suggestion for future researches 54
REFERENCES 55

List of Figures
Figure 1. Research Framework 25
Figure 2. Model of RBV 37
Figure 3. A model of Competitive Advantage 38
Figure 4. Porter’s Five Forces Diagram 43

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