臺灣博碩士論文加值系統

本研究欲探討業務人力資源投入與行政支援對公司業務與公司績效（corporate performance）之影響，思考公司的業務人力資源，是否真的能替公司增加業績與提升其公司績效，因此欲分析業務人力資源投入對公司業務與公司經營績效之關聯性。以台灣的本國壽險公司為研究對象，本研究是取樣2004-2008年人壽保險商業公會及財團法人保險發展中心為資料來源，樣本五年由此樣本資料的迴歸分析，我們得到實證結果觀察發現到；第一、業務人力資源與行政支援能量對業務績效有顯著正面影響。第二、業務人力資源與行政支援能量對服務品質有顯著正面影響。第三、業務人力資源與行政支援能量對經營績效無顯著影響。

This study explores how sales force and administrative support would impact on corporate sales and firm performance in life insurance companies. We use the sample data of Taiwan life insurance companies for the period of 2004-08, provided by the Association of Taiwan Life Insurance Companies and the Center for Insurance Development. The major findings are as follows: First, corporate resources such as sales force and administrative support could have a positive impact on sales performance. Second, both corporate resources, i.e., sales force and administrative support, could have a positive impact on a firm’s service quality. Third, the study, however, finds no evidence that both corporate resources would impact on a firm’s operating performance.

目 錄
中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 v
圖目錄 vi
第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究目的 4
第三節 研究流程 4
第二章 文獻探討 6
第一節 人力資本 6
第二節 壽險公司經營績效 15
第三章 研究內容 25
第一節 研究架構 25
第二節 研究假說 26
第三節 變數定義 31
第四節 迴歸模型 39
第五節 樣本選取與資料來源 42
第四章 實證結果分析 43
第二節 相關性分析 47
第三節 迴歸分析 49
第五章 結論與建議 61
第一節 研究結論 61
第二節 研究限制 64
第三節 研究與建議 65
參考文獻 66

表目錄
表2- 1 本研究茲將各學者對於人力資本的定義及內涵整理 10
表2- 2 壽險公司績效文獻整理 21
表3- 1 自變數與依變數 38
表4- 1 人力變數之敘述性統計 43
表4- 2 業務變數之敘述性統計 44
表4- 3 控制變數之敘述性統計 45
表4- 4 經營績效之敘述性統計 45
表4- 5 業務指標之敘述性統計 46
表4- 6 服務品質之敘述性統計 46
表4- 7 變異數膨脹因子檢定 47
表4- 8 Pearson相關性係數矩陣 48
表4- 9 每件保費收入(CAS)、新契約市場佔有率(NER)、總保費市場佔有率(TPR)檢驗人力資源和行政支援能量之迴歸分析 52
表4- 10股東權益報酬率(ROE)、資產報酬率(ROA)檢驗人力資源和行政支援能量之迴歸分析 54
表4- 11 13個月保單繼續率(SUT)、25個月保單繼續率(SUF)、訴訟事件佔理賠件數比率(LIT)檢驗人力資源和行政支援能量之迴歸分析 57
表4- 12 研究假說實驗結果彙整表 58

圖目錄
圖1- 1研究流程圖 5
圖3- 1研究架構 25

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