臺灣博碩士論文加值系統

企業競爭優勢的形成，不外乎與維持優良品質、提昇服務水準、改善營運績效及降低成本有著密切的關係，而委外策略正是基於此考量的重要商業行為之一。在面對競爭日益激烈的全球化經濟環境，委外不再僅僅是只是企業彌補短期不足所採取的臨時性措施，為了專注於核心資源的投入同時減少外在因素的不確定性，買賣雙方的關係本質已經逐漸由以往單純的交易契約關係，演變成為長期合作的夥伴關係，所以研究委外供應商如何透過與客戶間關係行銷的關鍵因素，積極有效的提昇委外成效，的確有著需求上的迫切性。
透過實際的個案與相關文獻理論的比較，本研究分析的結論認為委外供應商對於關係建立所投入的心力，將會影響到買賣雙方之間的信任與承諾，而這部分的投入也就形成了供應商核心能力所在；當供應商的投入讓彼此間信任與承諾的程度增加之後，不僅有助於長期穩定的行銷關係發展，同時更能降低成本並有效的提昇客戶滿意度，讓買賣雙方的合作關係更為緊密，進一步凸顯委外供應商的價值，而這正是營造出企業競爭優勢的關鍵所在。

The formation of business competitive advantages is closely related to maintaining high quality of products and services, improving operating performance, and reducing costs, while outsourcing is one of the most important strategies based on the concept. In the globalizing economic environment, outsourcing is not only the temporary measure for businesses to satisfy their short-term needs but also a long-term relationship in order to reduce the uncertainties of manufacturing. Therefore, the studies of how to improve the efficiency through such relationship marketing are necessary.
Through the comparison of reference documents and case studies, this report concludes that the efforts from outsourcing suppliers will affect the trust and commitment between buyers and sellers, which is the suppliers’ key advantage. As the trust and commitment to the suppliers increase, it not only improves the long-term relationship but also reduces costs and enhances the customer satisfaction. This, representing the value of outsourcing suppliers, is where the business competitive advantage appears.

第一章　緒論
第一節　研究背景
第二節　研究動機
第三節　研究目的
第二章　文獻探討
第一節　行銷的發展與演進
第二節　買賣關係的建立
第三節　信任的本質與定義
第四節　信任與承諾
第五節　委外供應商的價值
第六節　小結
第三章　研究方法
第一節　研究對象的選擇
第二節　資料來源與蒐集
第三節　資料分析方式
第四節　小結
第四章　產業特性
第五章　個案描述
第一節　E公司之預錄式光儲存媒體買賣業的國內業務
第二節　E公司之預錄式光儲存媒體買賣業的國際業務
第三節　E公司之預錄式光儲存媒體製造業的國內業務
第四節　E公司之預錄式光儲存媒體製造業的國際業務
第五節　小結
第六章　個案分析與討論
第一節　潛在效益與成本考量
第二節　產業與個案的獨特性
第三節　委外供應商的核心能力與價值
第四節　承諾與信任的前提與結果
第七章　結論與建議
第一節　結論
第二節　未來發展與建議
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