臺灣博碩士論文加值系統

為順應金融自由化與國際化的潮流，致力於金融效率的提升，財政部遂於1990年發布「商業銀行設立標準」，開始接受新銀行設立申請，並1991年核准15家新銀行設立，隔年再核准一家，共16家新設銀行，爾後陸續輔導信託投資公司、信用合作社改制為銀行，加上金融管制的陸續放寬以及金融商品的不斷創新等，使得台灣的銀行業面臨與日遽增的競爭壓力。
再者，政府分別於2000年、2001年通過了「金融機構合併法」、「金融控股公司法」更看出政府在金融改革上的決心，鼓勵金融機構間的合併、金融商品的創新以及金融管理系統的建立，以因應國際化的規範與標準，與世界金融體系接軌。
此外，為加速金融改革，並提升整個社會資源的有效運用，政府決議現階段若干公營金融機構應於期限內完成民營化，部分公營銀行也為改善其營運效率及競爭力，近年來紛紛配合政府民營化之推動政策，其中，台灣土地銀行須於2006年底完成民營化工作。
本文首先將分析國內外金融環境的變遷、檢視台灣土地銀行目前的營運狀態，以及討論有關「民營化」、「策略」、「組織改造」之文獻，接著採用問卷調查與深入訪談的模式，來獲得土銀內部管理階層對民營化的看法及專家學者的意見，最後依據問卷結果及訪談內容來做土銀民營化後的競爭策略、經營策略以及組織改造的規劃。

In the past decade, the banking industry in Taiwan has faced growing competitions. Since the government announced “the Commercial Bank Establishment Promotion Decree” with the object of opening up the bank market further in 1991, the deregulation of Taiwan''s banking sector and the introduction of new private banks make the bank market more competitive. Moreover, with the approval of “The Financial Institutions Merger Law” and “The Financial Holding Company Act” in 2000 and 2001, the Ministry of Finance (MOF) has endeavored to make critical financial reforms to consolidate the financial market, to encourage financial innovation, and to establish a financial management system in accordance with international norms and standards.
In addition, some of the state-owned banks are privatized to improve operational efficiency as well as competitive strength in recent years; the banking industry has faced a dramatic change of structure. However, the Land Bank of Taiwan is recommended to privatize at the end of 2006, it remains as a problem how the bank should keep its competitiveness advantages and take reform measures tie in the privatizing process.
Firstly, the thesis is going to analyze the changes in both domestic and foreign financial environment, examining the operational condition of The Land Bank of Taiwan, as well as doing literature reviews about privatization, strategy, and organizational change. Then, distribute questionnaires is distributed to managers in the Land Bank of Taiwan; a conference is held with experts in banking and managers in the bank. Finally, the previous information will be integrated to scheme out the ideal suggestions about competitive strategies, business strategies, and organizational change after privatization for the Land Bank of Taiwan as a reference.

Chinese Acknowledge……………………………………………………… i
English Acknowledge……………………………………………………… ii
Chinese Abstract…………………………………………………………… iii
English Abstract…………………………………………………………… iv
Content……………………………………………………………………… vi
Table Content……………………………………………………………… viii
Figure Content……………………………………………………………… ix

Chapter 1: Introduction
1.1 Motivation and Purpose……………………………………………………p. 1
1.2 Case Study and Research Structure…………………………………………p. 3
Chapter 2: Literature Review
2.1 Privatization.………………………………………………………………p. 6
2.2 Strategy……………………………………………………………………p. 8
2.3 Organizational change……………………………………………………p.13
Chapter 3 Privatization of the Land Bank of Taiwan in terms of Financial Trend
3.1 Three Stages of Financial Developing Process……………………………p.16
3.2 Changes in Global Financial Environment………………………………p.17
3.3 Banking Dilemma in Taiwan……………………………………………p.21
3.4 the Competitive Power of the Land Bank of Taiwan……………………p.28
Chapter 4: Methodology
4.1 Literature Integration and Case Study……………………………………p.32
4.2 Questionnaire……………………………………………………………p.32
4.3 Conference………………………………………………………………p.35
Chapter 5: Statistic Results and Suggestions
5.1 Questionnaires Analysis…………………………………………………p.36
5.2 Competitive Strategies after Privatization…………………………………p.39
5.3 Business Strategies after Privatization……………………………………p.42
5.4 Human Resource Strategies after Privation…………………………………p.46
5.5 Organizational change of Privatization……………………………………p.48
Chapter 6: Conclusion…………………………………………………………p.56
Reference……………………………………………………………………p.58
Appendix: Questionnaire………………………………………………………p.60

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Websites:
1.Center Bank of Taiwan http://www.cbc.gov.tw/
2.Dissertation and Thesis Abstract System http://datas.ncl.edu.tw/theabs/1/
3.Bureau of Monetary Affairs, Financial Supervisory Commission, Executive Yuan
http://www.fscey.gov.tw/mp.asp
4.Land Bank of Taiwan http://www.landbank.com.tw/
5.President Chain Stores http://www.7-11.com.tw/english/index.asp
6.The Bank magazine http://www.thebanker.com/