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研究生:林書儀
研究生(外文):LIN, SHU-YI
論文名稱:影響生態旅遊目的地遊客採取親環境行為因素之研究-以馬祖國家風景區為例
論文名稱(外文):A Study on Factors Affecting Pro-Environmental Behaviors of Eco-tourists in Matsu National Scenic Area
指導教授:黃永全黃永全引用關係
指導教授(外文):HUANG,YUNG-CHUAN
口試委員:許智富郭仲凌
口試委員(外文):HSU, CHIH-FUKUO, CHUNG-LING
口試日期:2017-06-08
學位類別:碩士
校院名稱:銘傳大學
系所名稱:觀光事業學系碩士在職專班
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:132
中文關鍵詞:價值觀環境責任信念享樂親環境行為
外文關鍵詞:ValueEnvironmental responsibilityBeliefEnjoymentPro-Environmental Behaviors
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  • 被引用被引用:5
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本研究旨在探討參與生態旅遊目的地之遊客,在價值觀、新環境典範、環境責任、義務感、信念、享樂等多方衝擊之下,如何影響親環境行為之研究,並且透過參與馬祖生態旅遊的經驗者驗證價值信念規範理論與親環境行為之間的關係與影響。本研究採用立意抽樣,共發放425份問卷,有效問卷數為409份(有效問卷回收率96.23% )。研究結果顯示:一、價值觀對新生態典範具有顯著影響,而新生態典範對親環境行為亦具有顯著影響。二、新生態典範對「環境責任」、「義務感」、「信念」及「享樂」有顯著影響。三、「環境責任」、「義務感」、「信念」及「享樂」對親環境行為有顯著影響。四、新生態典範透過「環境責任」、「義務感」、「信念」及「享樂」,皆能間接影響遊客親環境行為意圖。
The purpose of this study is to identify how the pro-environmental behaviors of eco-tourists are influenced by various factors, including value, new ecological paradigm, environmental responsibility, sense of responsibility, belief, and enjoyment. The relationship between the standards of value and belief, as well as environmentally friendly behaviors will also be proved through evidences provided by eco-tourists in Matsu.
The research uses purposive sampling technique. A total of 425 questionnaires were distributed of which 409 were responded validly (effective response rate 96.23%). The following results are concluded:
1.Value has a significant impact on new ecological paradigm; new ecological paradigm also has a great influence on pro-environmental behaviors.
2.New ecological paradigm is highly influenced by environmental responsibility, sense of responsibility, belief, and enjoyment.
3.Environmental responsibility, sense of responsibility, belief, and enjoyment have great impacts on pro-environmental behaviors.
4.New ecological paradigm will indirectly affect pro-environmental behavioral intentions of eco-tourists via environmental responsibility, sense of responsibility, belief, and enjoyment.
中文摘要 i
英文摘要 ii
誌謝 iii
第壹章 緒論 10
第一節 研究背景 10
第二節 研究動機 11
第三節 研究目的 13
第四節 研究流程 14
第貳章 文獻探討 16
第一節 馬祖國家風景區 16
第二節 生態旅遊 17
第三節 價值觀(生物價值、利他價值、利己價值) 24
第四節 新環境典範NEP 32
第五節 環境責任 35
第六節 義務感 39
第七節 信念 42
第八節 享樂(自我利益) 45
第九節 親環境行為 47
第參章 研究方法 51
第一節 研究架構 51
第二節 研究變數之操作性定義 53
第三節 研究假設說 56
第四節 問卷設計與發展過程 63
第五節 研究對象與抽樣方式 64
第肆章 研究結果與分析 67
第一節 敘述統計分析 67
第二節 信度與效度分析 77
第三節 人口統計變項與變項關係探討 78
第四節 相關分析 87
第五節 複迴歸分析 88
第伍章 研究結論與建議 96
第一節 研究結論 96
第二節 研究貢獻 102
第三節 研究限制與未來研究建議 103
參考文獻 105
第一節 英文部分 105
第二節 中文部分 118
附錄 127
第一節 英文部分
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