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After a long period of time being driven and conducted by key telecom company, QR Code has been successfully becoming Japanese people’s necessities in their daily life, which acts as a means to simplify WEB address input when people use their mobile phone and want to browse the mobile internet.
Upon witnessing the successful case of m-commerce happened in Japan, the Taiwanese government, industry and the scholar attempted to bring up Taiwan’s local m-commerce market, an alliance (OMIA) was formed to promote such “tool kit”, hoped people to know about it, need it and use it, certain level of cross industry cooperation had also aligned hoped to expedite such opportunity in Taiwan, a lot of propaganda and activities had been executed these recent years.
It is easy to benchmark the m-commerce environment between Japan and Taiwan, in terms of infrastructure, however some sophisticated metrics are still needed to be more carefully analyzed in depth. The purpose of this research is to have some review on the QR code from various point of views other than those from the public information such as value chain analysis, five force analysis, make assumption on how QR Code related industry is going to work in this island, explore the opportunity and the kind of potential challenge that is not easy to be detected but essential to the success of this industry.
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