臺灣博碩士論文加值系統

以往探討關係對知識分享意願之影響，均採用受試者間設計，雖證實關係好壞會影響知識分享意願，卻忽略單一個體之知識分享意願，是否會因關係不同而有差等對待的情形。其次，過去雖證實知識分享意願會影響知識分享行為，但忽略了知識分享意願與知識分享行為間，是否有調節變項的存在。
本研究主要目的有二：一、探討單一個體在面對不同關係的同仁時，其知識分享意願是否會有差等對待；二、採用計劃行為理論之觀點，探討自我效能與分享機會對知識分享意願與知識分享行為之間是否有調節效果。本研究以差序格局的觀點為基礎，採用受試者內設計，以配對問卷的方式進行。問卷分成知識分享意願及知識分享行為兩種問卷，有效回收242組問卷(一組包含三份問卷，包括一份知識分享意願問卷，由知識分享者填答；及二份知識分享行為問卷，分別由二位知識接受者填答。這二位知識接受者，由知識分享者自行從同一工作單位內，分別選定與自己關係最好及關係普通的同仁)。經T檢定及階層迴歸分析，主要結果如下：
1.在差序關係對知識分享意願影響方面，知識分享者對關係最好同仁的分享意願及對關係普通同仁的分享意願有顯著差異，表示單一個體會依照知識接受者與自己的關係好壞，在知識分享意願上有不同的差等對待。
2.差序關係對知識分享意願之影響，不會受到知識特性調節。表示，單一個體對與自己關係最好或與自己關係普通的知識接受者之知識分享意願差距，不會因外顯知識或內隱知識而有所不同。
3.知識分享意願有中介效果存在，關係會透過知識分享意願對知識分享行為產生影響。
4.自我效能對知識分享意願與知識分享行為有調節效果，自我效能較高的知識分享者，其知識分享意願對知識分享行為之影響效果會高於自我效能較低的知識分享者。至於分享機會，則沒有調節效果。

In the last few years, several articles have been devoted to the study of interpersonal relationship and knowledge-sharing intention. However, whether a person will treat colleagues of different associations (Guanxi) differently on knowledge-sharing has never been clearly examined. Furthermore, they also neglected some other external factors which will influence the connection between knowledge-sharing intention and knowledge-sharing behavior.
Adopt the within-subject design, this present study investigates how Guanxi improve knowledge-sharing intention, and also explores the moderating effects of self-efficacy and sharing opportunity between knowledge-sharing intention and knowledge-sharing behavior based on The Planned Behavior Theory (TPB).
Total valid questionnaire is 242 copies. Using ANOCA and multiple-regression, the main findings of the study are as below:
1. Guanxi affects knowledge-sharing intention of an individual positively.
2. The interaction of self-efficacy and knowledge-sharing intention affects knowledge-sharing behavior positively. Individuals of high self-efficacy demonstrate stronger positive relationship between knowledge-sharing intention and knowledge-sharing behavior than those of low self-efficacy.
Implications of the results are discussed in detail.

誌 謝 i
摘 要 iii
Abstract v
目 錄 vi
表 目 錄 viii
圖 目 錄 ix

第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究目的 4
第二章 文獻回顧 6
第一節 知識分享 6
第二節 關係(GUANXI) 10
第三節 知識特性與知識分享 16
第四節 知識分享意願與知識分享行為之關聯 20
第三章 研究方法 26
第一節 研究架構 26
第二節 研究樣本 27
第三節 研究變數定義與衡量 34
第四節 統計分析方式 37
第四章 研究結果 40
第一節 信度及效度分析 40
第二節 關係對知識分享意願之差異 45
第三節 關係對知識分享意願之影響在知識特性上之差異 46
第四節 知識分享意願對關係及知識分享行為之中介效果 47
第五節 自我效能對知識分享意願與知識分享行為之調節效果 48
第六節 分享機會對知識分享意願與知識分享行為之調節效果 50
第五章 結論與建議 52
第一節 結論 52
第二節 管理意涵 56
第三節 研究限制與後續研究建議 58
參考文獻 60
附錄一 知識分享者問卷 67
附錄二 知識接受者問卷 71

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