臺灣博碩士論文加值系統

Mansion is a third-party import/export firm in Taiwan whose reputation was built from the ground up over 50 years ago. It serves clients coming from all over the world with the majority of them in the US, Europe, and the Middle East. This business plan will examine the rationale for Mansion’s goal of expanding its LOTUS Safety line of products, where it has had huge success in Taiwan and the Philippines.

 
Table of Contents
Acknowledgement ii
Abstract iii
List of Charts vi
List of Figures vi
List of Tables vi
1. Executive Summary 1
2 Company Background 4
2.1 Company History 4
2.2 Product Range 5
2.2 Business Model 6
2.3 Mansion’s Business Process 7
2.4 Internal Analysis 8
2.5 Current Situation 10
3. Industry Background 13
3.1 Growth and Opportunities 14
3.2 Five Force Model 16
3.3 Products Trend 21
3.4 Competitor Analysis 23
4. Market Analysis 26
5. Marketing Plan 31
5.1. Product Strategy 31
5.2. Pricing Strategy 33
5.3. Distribution Strategy 34
5.4. Promotion Strategy 34
5.4.1 Display boxes 34
5.4.2 Stand Box & Modular Stand Rack 35
5.4.3 Exhibitions 36
6. Short Term Goal 38
7. FINANCIAL PLAN 40
7.1 Certification fee 40
7.2 Advertisement 41
7.3 Exhibition Expenses 42
8. Risk Analysis 43
8.1 Competition from China 43
8.2 Diversification Risk 44
8.3 Currency Risk 45
8.4 Inventory Risk 45
8.5 Power of Suppliers 46
8.7 Risk of account receivable 46
9. Long –Term Goals 47
Reference Material 48
Reference Website 48

Reference Material
‧Osterwalder, Alex & Pigneur, Yves. (2010), “Business Model generation,” John Wiley & Sons, Inc.
‧Jones Hill (2010), “Theory of Strategic Management,” international edition, South-Western, 9th edition, p42-54, p86-88.
‧Avinash Dixit, Susan Skeath, David H. Reiley, Jr. (2009) “Game of Strategy,” International Student Edition, Norton, 3rd edition, p48-49.

Reference Website
‧http://www.safetyequipment.org/
International Safety Equipment Assoiciation
‧http://www.frost.com/prod/servlet/press-release.pag?docid=209922135
Personal Protective Equipment Benefits from Proliferation of Multinational Companies in Southeast Asia, Finds Frost & Sullivan
‧http://www.frost.com/prod/servlet/press-release.pag?docid=219455799&gon11051=CHEMMI2
Frost & Sullivan: Indian PPE Market to Grow Past USD300 Million by 2016 as End-user Awareness Rises
‧http://taiwanrate.org/exchange_rate_chart.php?c=USD
‧http://www.udn.com/2012/6/22/NEWS/FINANCE/FIN2/7176553.shtml
央行救出口 「匯」貶回3字頭
‧http://www.ngfl-cymru.org.uk/business_cycle.pdf
‧"The Business or Trade Cycle." NGFL WALES BUSINESS STUDIES A LEVEL RESOURCES 2 (2009): n. pag. Print.