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研究生:黃崇岩
研究生(外文):Huang, Chung Yen
論文名稱:有線電視多系統競爭優勢形成之研究
論文名稱(外文):The Formation of competitive advantages of Multi-System cable Operators
指導教授:黃營杉黃營杉引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:1999
畢業學年度:87
語文別:中文
論文頁數:88
中文關鍵詞:資源基礎促進營運效率轉換資訊價值顧客關係建立資源複製障礙實體資源無形資源
相關次數:
  • 被引用被引用:14
  • 點閱點閱:309
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
資訊科技的發展及經濟環境的變化促使產業經營產生新的結構,是以「合作」、「聯盟」、「整合」替代「競爭」,結合外部資源融入內部化,以資源互補與共享,建置「資源基礎」,使面臨機會與威脅能轉化危機為轉機,化競爭為助力,在資訊社會時代,創造企業競爭優勢。
本研究目的在探討有線電視系統產業資源整合,在資訊化環境中,存有那些競爭優勢?其特性如何?而資源基礎對企業發展有何競爭優勢的利基?與新事業發展之關聯為何?均是本研究所欲探討的。本研究經由文獻探討、研究設計及概念性研究架構,再透過個案分析與命題發展以作為最後之結論與建議,並提出後續研究之課題。
本研究有線電視系統產業個案以東森多媒體事業群,旗下所經營的近30家區域性系統經營為代表,進行個案實例分析與描述,並做成六項命題發展,最後提出本研究之結論。資源基礎的建構分為實體資源、無形資源、組織能力、及財務資源鄧四類,而其衍生的競爭優勢,經彙整歸納可分為促進營運效率、轉換資訊價值、顧客深層關係及資源複製障礙等四項,以支持跨足新事業領域發展的競爭優勢利基,並提出本研究之建議或列入後續性研究。
The advancement of Information Technology(IT) and the changes of economic environmen have prompted the cable industry to evolve. Cooperation, partnership, and integration have replaced competition. Competitive advantages of enterprises are generated by incorporate and internalize exterior resources, and the complementation and sharing of resources constitute the resource-base. These advantages can help enterprises to transform competition and crisis to opportunities.
The purpose of this study is to investigate the competitive advantages of cable operators obtained from integration of resources and the attributes of these advantages.The conclusion
and suggestion of this study is achieved by research of previous studies, design of conceptual construction of the study, and cases study.
These studies select nearly 30 regional cable system affiliated with Eastern Multimedia Group for detailed observation and analysis in six respects. The conclusion of this study is derived through analysis of cases studies.
Four elements constitute the resource-base: physica resources, intangible assets, organizational resources, financial resources. The four major competitive advantages derived from the resource-base are efficiency of operation, value of information, customer relationship, and obstacle of resource duplication. These advantages can support enterpris to remain competitive.
第一章 緒論
第一節 研究背景
第二節 研究動機與目的
第三節 研究流程
第二章 有線傳輸網路系統產業分析
第一節 有線電視網路的特性與定義
第二節 有線電視網路的發展與現況
第三章 文獻探討
第一節 資源基礎與競爭優勢
第二節 資源基礎文獻推論
第三節 資訊科技與競爭優勢
第四節 新經濟環境的形成
第四章 研究設計
第一節 研究方法
第二節 變數定義
第三節 概念性研究架構
第五章 個案分析與命題發展
第一節 資源基礎建構
第二節 經營效益分析
第三節 競爭優勢形成的因素
第四節 命題發展
第六章 結論與建議
第一節 結論
第二節 後續性建議
第三節 研究限制
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