臺灣博碩士論文加值系統

網際網路於近年來之發展，已帶動全球產業經濟巨大的變革，尤其以電子商務的快速成長，知識經濟的快速崛起等，均受到網際網路深遠之影響。多數企業缺乏時間與經驗來掌握最新科技的變化，再者資訊管理所需之技術與專業均使企業經理人束手無策。對中小企業而言，在導入電子化企業之過程中，更是困難重重；為了協助企業解決類似問題，應用軟體租賃服務業乃因應而生，其首要目的為提共企業配套的整合服務，以協助企業順利走向電子化企業之坦途。
外在環境因受國際間網際網路蓬勃發展，與高市值上市軟體公司之激勵下，內在環境因行政院推動鼓勵方案之推波助瀾，國外資訊大廠（A計劃廠商）、國內大企業（B計劃廠商）為整合其供應鏈管理而成立資訊軟體公司，在主、客觀投資條件的結合下，企業紛紛投資成立應用軟體租賃服務公司，然而其投資評估指標為何？卻不清楚，使企業於應用軟體租賃服務業之投資充滿不確定性與風險。
本研究有鑑於此，試圖建立一個簡單的投資評估模式，透過理論與文獻回顧，專家學者之研究及投資業者之經驗，得到初步之投資評估架構與指標，經過兩次的專家問卷，修正其中之評估指標。以最後之投資評估指標請專家學者給予權重，之後經由AHP法之整理，得到投資評估指標之相對權重。經由專家學者之意見與評估得知各階層指標之相對權重，投資評估大指標，是以「市場開發性可行性」之相對權重最大，顯示對應用軟體租賃服務業投資評估應著重於「市場開發潛力」之潛在客戶多寡及將來市場是否有成長空間及該服務「市場競爭力」中之產品競爭力、競爭對手之威脅與潛在替代產品威脅。次要的投資評估大指標為「財務與管理」，「財務能力」中之目前獲利能力、財務支撐與未來五年財務規劃能力，應比「管理能力」之領導人創新管理能力、管理團隊能力、知識管理能力與人脈之經營管理能力，優先考量。再次要的投資評估大指標為「技術能力與發展」的評估考量，評估「技術發展」之技術領先程度、研發能力與技術擴充潛力將優先於目前「技術能力」之產業的知識能力、科技人才流動性與技術差異性的重點。
運用這些投資評估指標，對照分析目前應用軟體租賃服務業者成功或失敗之關鍵因素；由前述投資評估指標之建構、相對權重評估與實例探討，驗證本研究所得之投資評估指標的權重與重要性足以解釋目前業界之現況，藉由本研究之發現，期望能提供今後計劃投資應用軟體租賃服務業之參考。

The progress of Internet application had brought up the global economic innovation in the past few years, especially on the areas of e-business and knowledge based economy, which were deeply influenced by the Internet application. Most of the enterprises lacked for experience and resources to manage the change. For the small and medium enterprises (SME), the road to implement e-business was full of obstacles. To solve the issues, the business model of ASP (Application Service Provider) was created. ASP’s first objective was to provide complimentary integrated services to help enterprises to implement e-business easily.
The blooming of Internet related business, e.g., high market-cap software companies, government’s fund reimbursement and supply chain integration were the investing environments, incubated the ASP companies (either new established or spin-off from incumbent enterprises) to serve their own industries. Then the investment evaluation criteria for ASP were unknown to them and let the investment exposed to the uncertainty and risk.
From this point, the study intended to build up a simple evaluation model. Through theoretical review and twice expert’s inputs to modify the investment evaluation criteria, we pursued expert’s weighting on these criteria, which were processed by AHP methodology to get the relative weighting between the criteria. From the above process, the study found the “market development feasibility” ranked as the no. 1 factor in the first tier of evaluation criteria. The result explained that the sequence of evaluation priorities should be “market development potential” which included market maturity and future growth, then “market competency” which enclosed products competency, threats from competitors and potential substitutes. The no. 2 factor was “financial and managerial capabilities”. The financial capability which consisted of current profibility, financial support and next five years of financial planning was more important than managerial capability which involved the leader’s innovation, management team and human connections. The no. 3 factor was “technical capability and development”. The technical development that contained technical leadership, research and development and technical expansion was superior to technical capability, which comprised industrial know-how, turnover rate of technical staff and technical differentiation.
The study applied the criteria to analyze the existing ASP’s key successful and failure factors to prove the consistence in between. The process of establishing investment evaluation criteria, relative weighting study and review on existing ASP’s KSF would prove the achievements of the study which in turn could be the investment evaluation reference for those who plan invest ASP business in the future.

摘要2
ABSTRACT4
目錄5
圖目錄6
表目錄7
第一章 緒論8
第一節 研究動機與目的8
第二節 研究內容與範圍11
第三節 研究流程與研究方法13
第二章 理論與文獻回顧17
第一節 應用軟體租賃服務業文獻探討17
第二節 投資評估指標相關文獻探討30
第三節 評估指標相關研究42
第四節 分析層級程序法與相關評估方法之探討49
第三章 應用軟體租賃服務業投資之探討55
第一節 國外ASP投資評估之相關研究55
第二節 國內ASP投資評估之相關分析70
第四章 應用軟體租賃服務業投資評估指標 之建構、評估與決定83
第一節 由文獻回顧選擇評估指標85
第二節 指標權重之決定與評估92
第三節 各因素及衡量指標權重之問卷調查及決定98
第四節 應用軟體租賃服務業實例分析105
第五章 結論與建議120
第一節 結論120
第二節 建議127
參考文獻128

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參考網站
Internet Technology http://internet.com/it
E-Commerce/Marketing http://internet.com/marketing
Web Developer http://internet.com/webdev
Windows Internet Technology http://internet.com/win
Internet Resources http://internet.com/resources
ISP Resources http://internet.com/isp
Internet Lists http://internet.com/lists
International http://internet.com/international
Internet News http://internet.com/news
Internet Investing http://internet.com/stocks
ASP Resources http://internet.com/asp
Wireless Internet http://internet.com/wireless
EarthWeb http://www.earthweb.com
Business-to-Business News http://www.line56.com
ASP Industry News http://www.aspisland.com
ASP Trends & Analysis http://www.ASPnews.com
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