〔1〕台北金融研究發展基金會(2002 )“基礎理財規劃”,pp1-48,
〔2〕周賓凰,池祥萱,周冠男,龔怡霖“行為財務學: 文獻回顧與展望, ”證券市場發展季〔3〕吳忠義(97) “共同基金投資人投資行為及風險偏好之研究”, 國立中央大學財務金融學系碩士論文〔4〕陳惠民,蔡稼興“擴充固定比例投資組合保險策略(cppi)與時間不變性投資保險策略(TIPP)於投資組合之運用”,第十四屆國際資訊管理學術研討會
〔5〕寞基爾 “漫步華爾街”( 2008), pp343-365,天下文化出版社
〔6〕繆震宇,李宛真 “人口變遷與退休計畫管理”
〔7〕潘慈暉“展望理論相關文獻回顧”
〔8〕Arkes, Hal R. and Catherine Blumer (1985) “The psychology of sunk cost,”
Organizational Behavioral and Human Decision Process 35,pp124-140
〔9〕Bem, Dryl J. (1965). “An experimental analysis of self-persuasion, ”Journal of
Experimental Social Psychology 1, pp199-218.
〔10〕Bernstein William, ( 2008)“ 智慧型資產配置”, pp93-121
〔11〕Black, F. and R. Jones, (1987) “Simplifying portfolio insurance”, Journal of Porfolio Management, pp. 48-51, Vol. 14, No. 1,
〔12〕De Bondt, W. F. M. and R. H. Thaler. (1985) “Does the stock market overreact? ”Journal of Finance 40, pp793-808
〔13〕Ellsberg, D. (1961).“Risk, ambiguity and the Savage axioms, ” Quarterly Journal of Economics 75, pp643-679.
〔14〕Festinger, L. (1957). A Theory of Cognitive Dissonance, Stanford, CA: Stanford
University Press.
〔15〕Fischhoff, B., P. Slovic, and S. Lichtenstein, (1977) “Knowing with uncertainty: the appropriateness of extreme confidence,” Journal of Experimental Psychology:
Human Perception and Performance 1, pp288-299
〔16〕Grether, D.M. , (1980) “Bayes’ rule as a descriptive model: The presentativeness heuristic, ” Quarterly Journal of Economics 95 , pp537-557
〔17〕John C. Bogle, (2003) “柏格談共同基金”,pp293-320,寰宇出版股份有限公司
〔18〕Journal of China Institute of Technology Vol.28-2003.10
〔19〕Kahneman, Daniel, and Amos Tversky, (1973) “On the psychology of prediction, ” Psychological Review 80, pp237-251
〔20〕Kahneman, Daniel, and Amos Tversky, (1979) “Prospect theory: An analysis of
decision under risk,” Econometrica 47, pp263-291
〔21〕Kahneman, D., L. Knetsch, and R. Thaler (1986).“Fairness and the assumptions of economics, ” Journal of Business 59, S285-S300.
〔22〕Kahneman, D., L. Knetsch, and R. Thaler (1986).“Fairness as a constraint on profit seeking: Entitlements in the market, ” American Economic Review 76, 728-741
〔23〕Kahneman ,Daniel ,and Mark W. Riepe (1998).“Aspects of investor psychology, ” Journal of Portfolio Management,pp52-65
〔24〕Lichtenstein, S., B. Fischhoff, and L. Philips (1982) “Calibration of probabilities: The state of the art to 1980, in Daniel Kahneman, Paul Slovic, and Amos Tversky, ed.: Judgment Under Uncertainty : Heuristics And Biases 306-334, New York;
Cambridge University Press.
〔25〕Odean, Terrance (1998a).“Are investors reluctant to realize their losses? ” Journal of Finance 53, pp1775-1798
〔26〕Odean, Terrance (1999).“Do investors trade too much, ” American Economic Review 89, pp1279-1298
〔27〕Shefrin, H. and M. Statman (1984).“Explaining investor preference for cash
dividends,” Journal of Financial Economics 27,pp 253-282
〔28〕Shefrin, H., & Thaler, R, ( 1992) “Mental accounting, saving, and selfcontrol, ”
In G. Loewenstein and J. Elster (Eds.), Choice over time (pp.287-330). New York: Russel Sage Foundation
〔29〕Shefrin, H. and Meir Statman (1994).“Behavioral capital asset pricing theory,”
Journal of Finance and Quantitative Analysis 29,pp323-349.
〔30〕Shiller, R. J. (1984)“Stock prices and social dynamics,” Brookings Papers on35, Economic Activity 2, pp457-498,
〔31〕Shiller, R. J. (1987)“Fashions, Fads and Bubbles in financial markets,” In Jack Coffee (ed.), Knights, Raiders and Targets: The Impact of the Hostile Takeover.Oxford, England: Oxford University Press.
〔32〕Skinner, B.F. (1948).“Superstition in the Pigeon, ” Journal of Experimental
Psychology 38,pp168-172.
〔33〕Thaler, Richard H.( 1991) “The Behavioral Life-cycle Hypothesis(with Hersh M.Shefrin),Quasi Rational Economics,pp91-127
〔34〕Tversky, A., and D. Kahneman (1971).“Belief in the law of small numbers, ”Psychological Bulletin 76, pp105-110.
〔35〕Tversky, A., and D. Kahneman (1974).“Judgment under uncertainty: Heuristics and Biases,” Science 185, pp1124-1131.
〔36〕Tversky, A., and A. Shafir (1992).“The disjunction effect in Choice under
uncertainty, ” Psychological Science 3, pp305-309.
〔37〕http://tw.yahoo.com/
〔38〕http://wiki.mbalib.com/