臺灣博碩士論文加值系統

近年來台灣極力推廣庶民經濟，生活上所需依賴的食衣住行育樂皆是基本要件，絕大部分也都源自於庶民經濟，以「食」來說，台灣美食聞名世界，特別是夜市文化更是台灣的特色，若能更有效推廣此文化，對於這一類型小型商家收入將會有所幫助，而推廣這類庶民經濟的方法包括：廣發宣傳單、口碑行銷…等，另外，網路上的行銷也是一種方式，網路上商品熱賣的店家擁有自己的電子商務網站，但是對於一般庶民經濟的族群來說，會使用電腦佔的是少數，即使擁有使用電腦的技能，但是對這類小型商家來說並非全部店家皆能接受擺放一台電腦於店面，因此，即時的更新資訊成為一項難事。
因此本研究主要是收集店家回饋的資訊協助在智慧型手機建立一套應用程式，目的是讓小型商家可以隨時隨地更新資訊，為了達到此系統之有用性以及易用性，本研究將以使用者為中心設計概念達到使用者需求，並運用紮根理論分析出一套適用於以使用者中心為主的架構，提供設計者進行設計，滿足使用者需求。

In recent years, there is an important issue in Taiwan — promote commoners economy. In daily life, food, clothing and shelter are all necessary, most of them are also derived from civilian economic. Using “Food” as an example, local food in Taiwan is famous in the world, and especially the night market culture is a characteristic of Taiwan. If this feature can be promoted more effective, it would be helpful for the retail business. The way to promote local business including: send DM, word-of-mouth etc.. In addition, network marketing is a way of selling products online, and business owners can use the website to promote themselves. But not all people have the ability to use computer especially for the elderly. Even though the business owner is able to use computer, many retail stores may not have enough space to have computers placed in store, and this would become a barrier for such business owners to update information immediately and effectively.
In order to meet this kind of requirement, the research will collect information from local business owners to help developers build web applications on the smartphone environment. To achieve the goals of usefulness and ease-of-use of the application, the design of this research adopts the User Centric Design concept to meet users’ requirement, and apply the grounded theory to build a user centric framework, which would help developer to design and implement web applications and services satisfying users’ needs.

Chinese Abstract …………………...…………………..…………………i
Abstract………………………………………...………………………….ii
Table of Contents…………………………………………..……….iii
List of Table………………………………………………...…………….iv
List of Figures…………………………………………...…..…………….v
Chapter 1 Introduction………………………….………………………..1
Chapter 2 Literature Review…………………….……………………….5
2.1 Mobile Commerce ……………………………………...………………………...5
2.2 Small Screen Designs………………………..........................................................6
2.3 User Centric Design…………………………………………………………...…..7
2.4 Technology Acceptance Theory…………………………………….………..….10
Chapter 3 Research Methodology……………………………………....15
3.1 Qualitative Research-Using Grounded Theory……………………….................15
3.2 Grounded Theory Process…………………………………………….................16
3.3 Data collection-Semi-structured interview............................................................17
3.4 Respondents...........................................................................................................18
Chapter 4 QUALITATIVE RESEARCH ANALYSIS………………..21
4.1 Open coding……………………………………………………………...………21
4.2 Axial coding…………………………………………………………………..…28
4.2.1 Axial coding- Code category…………………………………………..…28
4.2.2 Concept Construction……………………………………………….……32
4.3 Selective coding……………………………………………….………...……….41
Chapter 5 CONCLUSION….……………………………….........……..46
5.1 Conclusion……………………………………………..………………….……..46
5.2 Limitation………………………………………………………………………..49
5.3 Future work………………………………………………………………..……..50
References…………………………………………………………...…...51
APPENDIX………………………….………………………………..….56

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