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Because the bad global economy, government''s subsidy and the donation from individual for any NPO reduces one after another. Many NPO faced with to the financial crisis.If any NPO wants to be sustainable operative, it must try to develop the skill of obtaining enough resources. .This research is for the purpose of analyzing domestic country bank and the foreign bank while they are seeking to make a profit and also have to support homogeneous archery target organization''s public welfare activity. By the use of depth visiting and the comparative analysis research technique, I designated the ABN-AMRO bank and the Chinatrust bank for my research sample.
The research has the following results:
一、Because the domestic bank board of directors''s members are fixed, it is not easy to change the bank’s policy. Therefore, the supporting party and subject of the bank is comparatively with the long-term cooperation relations. The foreign bank has different and difficulty aspects of long-term cooperation relations.
二、Because the domestic bank is almost the type of a family firm, it establishs the foundation to participate its own public welfare program. In seeking its support, a NPO must be matched its profit organization''s type. The foreign bank is restricted in its global influence, it only supports the following three big categories: 1, the artistic culture. 2, the sports.and 3, the children related public welfare activities.
三、Third, the motive that the enterprise participates in the public welfare activity is the promotion of enterprise image, the festival tax, the back coupling society, condense the staff centripetal force and so on. This motive causes the domestic bank as well as the foreign bank to promote and increase the society populace and the sympathy.
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