臺灣博碩士論文加值系統

Over the last 20 years, mining sector has been developing rapidly in Mongolia. However it is the main export of Mongolia, economic growth rate reached, mine can upset the social balance of local communities, impacting local water supplies and resource availability. Consequently many Mongolians are less optimistic about the benefits of mining, and their concerns are legitimated by the negative impacts that mining projects are already causing. Many researchers criticize Mongolian traditional media that they already make contrasts with mining corporations and do not hear public voice. Like any other nations, population of Mongolia actively using social media especially Facebook. Following to special characteristic of social networking site, people share their opinions and exchange information about environmental health risk information caused by mining. This study aims to bring the voice of Mongolia’s citizens, on whose behalf Mongolia’s mineral and energy resources are managed, into the center of national conversation about the role of the mining industry in our society. Afterwards, find out an effective CSR design and implementation to suggest mining corporations in Mongolia. The study used environmental justice theory, Technology Acceptance Model (TAM) and Theory Planned Behavior (TPB). This study suggests 6 hypotheses. Study uses e-survey to collect data. The data analyzed by statistical software SPSS. Result of this study found that social interaction of Facebook significantly influence to public intention to share EHRI using Facebook. Findings shown that this study nearly supported all hypotheses.

Abstract i
Table of Contents ii
List of Figure iv
List of Table v
CHAPTER 1 INTRODUCTION 1
1.1 Brief overview of the study 1
1.2. Research purpose and research questions 2
1.3. Outline of the study 3
CHAPTER 2 LITERATURE REVIEW 5
2.1 Facebook 5
2.1.1 Facebook public sphere 6
2.1.2 Facebook usage in Mongolia 8
2.2 Environmental justice 10
2.2.1 Mining industry in Mongolia 11
2.2.2 Economic reason - Inequity and corruption in Mongolia 14
2.2.3 Environmental reason of environmental justice in Mongolia 15
2.2.3.1 Environmental health risk caused by mining in Mongolia 16
2.2.3.2 Public health of the local population in Mongolia / Animal health 17
2.2.3.3 Air pollution caused by mining 19
2.2.3.4 Water pollution 22
2.2.3.5 Desertification 24
2.3 Traditional culture and belief 25
2.4 Technology acceptance model on Facebook 27
2.5 Theory of planned behavior 29
2.6 Belief in just world 33
CHAPTER 3 METHODOLOGY 35
3.1 Overview of framework and constructs 35
3.2 Hypothesis 37
3.2.1 Perceived Ease of Use and Perceived Usefulness, Attitude toward Share, Belief in Just World Hypotheses 37
3.2.2 Subjective norm, behavioral control and Intension Hyphotheses 39
3.3 Sampling design and data collection 40
3.3.1 Data analysis 40
3.4 The factor items and measurements 40
3.5 Sampling and data collection 43
3.5.1 Pilot test 43
3.5.2 Formal test 43
CHAPTER 4 RESULTS AND DISCUSSION 47
4.1 Pilot study 47
4.2 Sample in formal study 48
4.2.1 Sample composition 49
4.2.2 Common Method Variance 51
4.2.3 Correlation Matrix 52
4.2.4 Confirmatory factor analysis 53
CHAPTER 5 CONCLUSION 61
5.1 Major concern 62
5.2 Core elements to share EHRI using Facebook 63
5.3 Implication 64
5.4 Future research 66
REFERENCES 67
APPENDIX 75

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