臺灣博碩士論文加值系統

台灣高科技產業代工能力之探討
學生：楊惠婷 指導教授：林錦煌博士
摘 要
近年來，由於全球高科技產業的蓬勃發展，造就了新興國家一個蛻變的契機，高科技公司為提升其競爭力，如何在產業價值鏈的環節中進行策略選擇，便成為攸關企業發展的關鍵。台灣的高科技公司以專業代工為核心競爭力的經營模式，在全球占有一定程度影響力。然更應明確瞭解代工能力的意涵，如此企業才能針對本身的優勢與劣勢，進行策略調整，俾能永續維持競爭優勢。本研究即以台灣高科技產業為對象，深入探討其代工能力，期望研究成果能對企業經營策略選擇的實務有所助益。本研究首先蒐集與代工能力相關的文獻，以及參考業界專家意見與產業現況，歸納有關代工能力的重要因素，進行代工能力衡量指標的建構，然後選擇於台灣高科技產業中具代表性的筆記型電腦、手機與數位相機產業的領導廠商進行專家問卷填答，經由整理與軟體分析，進一步確認其所重視代工能力之優先順序。經本研究應用層級分析問卷分析後，發現台灣高科技產業對於整體代工能力的重視優先順序為製造管理能力、研發創新能力、供應鏈整合能力與顧客關係管理能力。並且不同產業間，由於產業特性之差異，其所重視的代工能力優先順序亦不盡相同。而本研究之貢獻在於可提供高科技公司提高本身代工能力策略規劃之參考。
關鍵詞：高科技產業、代工能力、層級分析法

Research of OEM/ODM Competence of High Technology Industries in Taiwan
Student : Hwe-Ting Yang Advisor : Dr. Chin-Huang Lin
Abstract
In these years, due to the global high technology industries booming growth, make a transition of emerging nations, then how to make strategies decisions of industrial value chain are the point of enterprises progress for high technology enterprises improve its competence. High technology industries in Taiwan, apply professional OEM/ODM for core competitiveness operating model are important in global. However, should understand the meaning of OEM/ODM competence, and the enterprises could be face its strength and weakness, make strategies adjusting to remain competitive strength forever. This article focusing on OEM/ODM competence of high technology industries in Taiwan, hopes the result are helpful for enterprises operating strategies decided. Firstly, collect the literature of OEM/ODM competence, expertise, and industries situation, inductive relational critical factors of OEM/ODM competence, and make the measure OEM/ODM competence indicators, then select leader enterprises of typical note book, cell phone and digital signal camera industries in Taiwan high technology industries to fill expert questionnaire, after formulate and software analyze can more understand OEM/ODM competence of high technology. From analyze AHP (Analytic Hierarchy Process) questionnaire find the overall OEM/ODM competence indicators sequence of high technology industries in Taiwan are manufacture management ability, R&D innovation ability, supply chain integrate ability, and customer relation management ability. Due to particularity of industries are different in these three industries which emphasis priorities of OEM/ODM competence indicators are not same. The contribution of this article could be provided for high technology enterprises refer to make strategies plan to improve OEM/ODM competence.
keywords: high technology industries, OEM/ODM competence, AHP

目 錄
摘 要 i
Abstract ii
誌 謝 iii
目 錄 iv
圖目錄 viii
表目錄 ix
第一章 緒論 1
1.1研究動機 1
1.2研究目的 2
1.3具體研究事項 2
1.4研究限制 3
1.5論文結構 3
第二章 文獻探討 6
2.1高科技產業 6
2.1.1高科技產業定義 6
2.1.2高科技產業經營關鍵要素 8
2.2代工 9
2.2.1代工形成要素 10
2.2.2代工類型 10
2.2.3代工能力衡量指標 13
2.3資訊電子產業現況 16
2.3.1筆記型電腦產業 17
2.3.2手機產業 19
2.3.3數位相機產業 21
第三章 代工能力衡量指標彙整 23
3.1顧客關係管理能力 23
3.1.1合作經驗 23
3.1.2企業社會責任 23
3.1.3客製化能力 24
3.1.4迅速反應能力 24
3.1.5國際標準組織/認證 24
3.2製造管理能力 26
3.2.1多樣化產品製造能力 26
3.2.2製造彈性能力 27
3.2.3準時交貨能力 27
3.2.4產品品質 27
3.2.5製造成本 27
3.3供應鏈整合能力 29
3.3.1關鍵物料掌握能力 30
3.3.2全球生產據點 30
3.3.3完整配銷體系 30
3.3.4產業群聚 31
3.3.5協同夥伴 31
3.4研發創新能力 33
3.4.1創新能力 33
3.4.2學習與成長能力 34
3.4.3製程技術能力 34
3.4.4環境管理能力 34
3.4.5資訊科技能力 34
第四章 研究方法 38
4.1研究概念 38
4.2質性研究法 39
4.3層級分析法 41
4.4專家問卷調查 43
4.4.1專家問卷設計 43
4.4.2專家問卷施測與資料整理 44
第五章 研究結果與分析 46
5.1三種產業整體之研究結果 46
5.1.1三種產業整體之代工能力主要指標分析結果 48
5.1.2三種產業整體之顧客關係管理能力分析結果 48
5.1.3三種產業整體之製造管理能力分析結果 49
5.1.4三種產業整體之供應鏈整合能力分析結果 50
5.1.5三種產業整體之研發創新能力分析結果 50
5.2筆記型電腦產業之研究結果 51
5.2.1筆記型電腦廠商之代工能力主要指標分析結果 52
5.2.2筆記型電腦廠商之顧客關係管理能力分析結果 52
5.2.3筆記型電腦廠商之製造管理能力分析結果 53
5.2.4筆記型電腦廠商之供應鏈整合能力分析結果 53
5.2.5筆記型電腦廠商之研發創新能力分析結果 54
5.3.手機產業之研究結果 55
5.3.1手機廠商之代工能力主要指標分析結果 56
5.3.2手機廠商之顧客關係管理能力分析結果 56
5.3.3手機廠商之製造管理能力分析結果 57
5.3.4手機廠商之供應鏈整合能力分析結果 58
5.3.5手機廠商之研發創新能力分析結果 58
5.4數位相機產業之研究結果 59
5.4.1數位相機廠商之代工能力主要指標分析結果 60
5.4.2數位相機廠商之顧客關係管理能力分析結果 61
5.4.3數位相機廠商之製造管理能力分析結果 62
5.4.4數位相機廠商之供應鏈整合能力分析結果 62
5.4.5數位相機廠商之研發創新能力分析結果 63
5.5研究結果分析 63
5.5.1三種產業廠商之代工能力主要指標排序 63
5.5.2三種產業廠商之顧客關係管理能力指標排序 65
5.5.3三種產業廠商之製造管理能力指標排序 66
5.5.4三種產業廠商之供應鏈整合能力指標排序 67
5.5.5三種產業廠商之研發創新能力指標排序 69
第六章 研究結論與建議 71
6.1研究結論 71
6.2研究建議 73
參考文獻 74
附錄 79


圖目錄
圖1.1 研究流程圖 4
圖3.1 高科技產業代工能力指標架構圖 37
圖4.1 研究概念架構圖 39
圖4.2 問卷建構與計算程序 45
圖5.1 整合三種產業層級分析問卷計算程序 47
圖5.2 筆記型電腦產業層級分析問卷計算程序 51
圖5.3 手機產業層級分析問卷計算程序 55
圖5.4 數位相機產業層級分析問卷計算程序 60
圖5.5 三種產業廠商之代工能力主要指標比較 64
圖5.6 三種產業廠商之顧客關係管理能力指標比較 65
圖5.7 三種產業廠商之製造管理能力指標比較 67
圖5.8 三種產業廠商之供應鏈整合能力指標比較 68
圖5.9 三種產業廠商之研發創新能力指標比較 69


表目錄
表2.1 高科技產業特性 7
表2.2 經濟部對於高科技產業的分類 8
表2.3 代工能力衡量指標 15
表2.4 全球/台灣筆記型電腦產量統計 18
表2.5 筆記型電腦零組件成本結構 18
表2.6 全球/台灣手機產量統計 19
表2.7 第三代手機零組件成本結構 20
表2.8 全球/台灣數位相機產量統計 21
表2.9 百萬畫數以上數位相機零組件成本結構 21
表3.1 顧客關係管理能力指標說明 25
表3.2 製造管理能力指標說明 28
表3.3 供應鏈整合能力指標說明 31
表3.4 研發創新能力指標說明 35
表4.1 層級分析法評估尺度 43
表5.1 三種產業整體之代工能力主要指標 48
表5.2 三種產業整體之顧客關係管理能力 49
表5.3 三種產業整體之製造管理能力 49
表5.4 三種產業整體之供應鏈整合能力 50
表5.5 三種產業整體之研發創新能力 50
表5.6 筆記型電腦廠商之代工能力主要指標 52
表5.7 筆記型電腦廠商之顧客關係管理能力 52
表5.8 筆記型電腦廠商之製造管理能力 53
表5.9 筆記型電腦廠商之供應鏈整合能力 54
表5.10 筆記型電腦廠商之研發創新能力 54
表5.11 手機廠商之代工能力主要指標 56
表5.12 手機廠商之顧客關係管理能力 57
表5.13 手機廠商之製造管理能力 57
表5.14 手機廠商之供應鏈整合能力 58
表5.15 手機廠商之研發創新能力 59
表5.16 數位相機廠商之代工能力主要指標 61
表5.17 數位相機廠商之顧客關係管理能力 61
表5.18 數位相機廠商之製造管理能力 62
表5.19 數位相機廠商之供應鏈整合能力 62
表5.20 數位相機廠商之研發創新能力 63
表5.21 三種產業廠商之代工能力主要指標排序 64
表5.22 三種產業廠商之顧客關係管理能力指標排序 65
表5.23 三種產業廠商之製造管理能力指標排序 66
表5.24 三種產業廠商之供應鏈整合能力指標排序 68
表5.25 三種產業廠商之研發創新能力指標排序 69

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