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一、中文部分
1.邱皓政（民93年），結構方程模式，台北：雙葉書廊。
2.創市際IX Survey（民99年11月），觀光旅遊及交通運輸網站觀察【線上資料】，索引:https://docs.google.com/file/d/0By5gVRH3imwaZWM
0MDNjYzQtOGM0YS00M2MyLWE3OTMtZjM5NDkyOTcwMGNk/ed
it?authkey=CL6HhoUM&hl=en。
3.資策會FIND（民101年3月），2011年12月底止台灣上網人口【線上資料】，索引http://www.find.org.tw/find/home.aspx?
page=many&id=314。
4.資策會MIC（民98），台灣網友線上購物行為分析 直購成為網購趨勢 網拍耐心逐漸流失【線上資料】，索引：http://mic.iii.org.tw/intelligence/
pressroom/pop_pressfull.asp?sno=174&typel=2。
5.資策會MIC（民96），2007年台灣線上購物市場規模將達1,855億元【線上資料】，索引：http://mic.iii.org.tw/intelligence/pressroom/pop_pressFull.
asp?sno=374&credd。
二、英文部分
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