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4.黃國光（2000），SPSS與統計原理剖析，松崗電腦圖書資料股份有限公司。
5.數博網SuperPoll (2001)，「虛實整合電子優惠券，速食業初嚐成功果實」http://www.find.org.tw/0105/cooperate/superpoll.asp
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