臺灣博碩士論文加值系統

近年來台灣地區航空運輸業生態，隨政府開放天空政策的推行與亞太空運中心目標的確立，市場供需產生極明顯的變化。台灣地區國內空運市場因各航空公司不斷擴增機隊規模，造成供過於求的「產能過剩」現象，各航空公司削價惡性競爭之情形，乃時有所聞。
由於，隨著世界經濟重心的東移，亞太地區的空運需求成長迅速；因此，亞太各國莫不躍躍欲試急欲搶攻此可觀的國際航空客運市場。平心而論，以台灣位處亞太地理中心的絕佳優勢，自不能讓此千載難逢機會拱手讓人。然而，我航空客運業者究應如何進軍國際方能航向成功，此為本研究之動機與興趣所在。
本研究之目的在探討「航空公司經營定期國際客運之關鍵成功因素(KSF)」，經利用分析層級程序法(AHP)並以波特的產業競爭優勢之「鑽石結構」為評估構面，綜合國內產、官、學界之航空運輸專家之意見為：
(一)有關國際航空客運業之KSF，其四大評估要因(Criteria)之相對重要性按其權重排序依序為：
（佔整體權重）
1.國際航空客運業之「（市場）需求條件」 ------------- (34%)
2.國際航空客運業之「策略／結構／競爭」 ------------- (28%)
3.國際航空客運業之「（生產）因素條件」 ------------- (22%)
4.國際航空客運業之「相關與支援產業」 ------------- (16%)
(二)有關國際航空客運業之KSF，在二十個評估要素(Subcriteria)中，取最重要之前十項其排序與權重為（20個要素之平均值為5％）：
（佔整體權重）
(1) 經營地區的國際客運「市場強度」 ------------- (8.1%)
(2) 「提高品質」以服務顧客 ------------- (7.7%)
(3) 母國「航線」多寡與「航權」開放程度 ------------- (7.6%)
(4) 母國為數可觀的「高忠誠度顧客」 ------------- (7.2%)
(5) 「節省成本」以降低運費 ------------- (6.0%)
(6) 良好的「財務實力／口碑」 ------------- (5.8%)
(7) 經營地區的國際客運「市場成長率」 ------------- (5.7%)
(8) 「開拓航線」以擴大市場 ------------- (5.7%)
(9) 經營地區的國際客運「市場大小」 ------------- (5.4%)
(10)母國的「觀光旅遊業」質量 ------------- (5.3%)

In recent years, the market environment of air transportation industry in Taiwan area is changed rapidly, by the promotion of government''s open sky policy and the assurance of the government''s long-term objective---Asia air hub. Since most of the airlines enlarge their aircraft scale, the domestic air transportation market was under the condition of surplus capacity by excess supply. Nowadays, the fatal competition of discounting between the airlines will turn off and on.
As a result of orient shifting of world economic center, the demand of air transportation consumption in Asis-Pacific area is growing rapidly. Therefore, every country in Asia-Pacific area make efforts to rush ahead of the worthy international passenger transportation market. Moreover, the great advantage of Taiwan as the geographic center of Asia-Pacific area should be respected all the more. However, what should the Taiwan''s airlines do to make a success within, international competition? It is the motivity and interesting of this study.
The objective of this study is researching the "Key Success Factor(KSF) of scheduled airlines operation". This study used AHP and Porter''s " Diamond Structure ", and the opinions of industries,offcials and professors of air transportation are followings:
A.The comparative importance of four criteria : (WEIGHT)
1.DEMAND CONDITION OF AIR TRANSPORTATION MARKET --------- 34%
2.COMPANY STRATEGY, STRUCTURE & RIVALRY OF AIRLINES ----- 28%
3.FACTOR CONDITION OF AIR TRANSPORTATION SERVICES ------- 22%
4.RELATED AND SUPPORTING INDUSTRY OF AIRLINES INDUSTRY -- 16%
B.The top ten of twenty subcriteria are followings:
1.MARKET INTENSITY 6.FINANCE & FAME
2.SERVICE QUALITY 7.MARKET GROWTH
3.FLIGHT ROUTE & RIGHT 8.MARKET SHARE
4.CUSTOMER LOYALTY 9.MARKET SCALE
5.COST ECONOMY 10.TOURIST INDUSTRY.