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Theme of the study is to analyse relative theories of how
surrealism influences the expression of graphic design and to
raise related factors of how to display the characteristics of
surrealistic style.Besides, having analysed and presumed, some
possible factors are connected to why the surrealistic
expressive ideas are adopted quite often by graphic designers.
Finally, some useful rules of surrealistic expression are
suggested to those who are in graphic design field. Here are
summaries of the study: 1.To create a work of graphic
advertisement with surrealistic style, some factors of
expressive image are essential: (1)antilogic in space
(2)antibiography and antiphysics in material (3)non common
sense in realization. The essential factor of expressive way is
"transformation of concrete stuff". That is to say, the
transformation of expressive image or expressive way is beyond
people''''s comprehension of visional logic. The transformation
and the recognizable factors of concrete stuff can result in
surrealistic effects and characteristics through realistic
comparison. 2.There are some possible factors conected to why
the surrealism images have been adopted by graphic designers
for quite a long time. They are the ideas and methods of how to
create inspiiration and improve imagination.
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