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The research is about the development of Mobile Insurance in Taiwan life insurance companies. By visiting and interviewing salespeople, we can know that the situation of Mobile Insurance and the benefits it bring. We also understand the difficult in their APPs exploiting, promotion and then how to solve those difficulties. Mobile Insurance brings life insurance companies many benefits, the most obvious point is that the cost of human resource because it causes labors reallocation. The most difficult of all is developing APPs, creating APPs is good for salespeople with higher stability are the most necessary to resolve for life insurance companies because APP is an important role in developing Mobile Insurance for life insurance companies. Finally, giving two pieces of advice to life insurance companies via the study. First, let salespeople to accept new sales pattern in progressive way. Second, the task of creating APPs must be conducted by IT department in life insurance companies. It makes data connects smoothly and would be convenient for salespeople.
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