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研究生:鄭乙卯
研究生(外文):Jeng, Yi-mao
論文名稱:POS運用塑膠貨幣付款對流業改造之研究
論文名稱(外文):A Study on Using POS to plastic Cards as Payment Instrument to the Reengineering of the Distribution Industry
指導教授:沈均生沈均生引用關係
指導教授(外文):Chuing-sheng Shen
學位類別:碩士
校院名稱:文化大學
系所名稱:國際企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:1997
畢業學年度:85
語文別:中文
論文頁數:147
中文關鍵詞:塑膠貨幣付款流業改造
外文關鍵詞:POSPOSplastic CardsPayment InstrumentReengineering of the Distribution Industry
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  隨著現代科技的進步,資訊科技系統,例如,POS 等,猶如一般沛然
磅礡之趨勢,正為提昇我國產業經營效能,擘劃出瑰麗的遠景,不論其對
於提高作業能力、管理效率、乃至於提高服務品質,均有其無遠弗屆之效
益。  流通業所函藝的層面包括食、衣、住、行、育、樂等行業,因其
與人們日常生活息息相關。當人民所得提高,消費意識改變,生活水準提
昇之際,對於流通產業的需求必然會增加,相信此一產業今後在國內應具
有相當大的潛力。  塑膠貨幣中之銀行簽帳卡,例如,大來卡、運通卡
等,因各具特色,有特別設計的權益特定的客戶群,因此前景仍然被看好
。塑膠貨幣之國際信用卡,例如,VISA 卡、MASTER 卡、JCB 卡,均係國
際性知名的信用卡,因已行之多年,大家都習慣接受,也不容易受IC卡的
衝擊,預期將會持續高度成長。  IC卡未來係整合信用卡、轉帳卡、提
款卡、預付卡為一卡多用,加上與目前金融資訊系統與國內金融機構建立
金融資訊網路連線作業,亦即IC卡銷售點轉帳作業結合而能夠成為一個劃
時代的整合系統,屆時無現金社會時代即將在我國出現。

With rapid expansion and using of information technology, it
has increasedhigh efficiency and achieved high capability in
business. As always havingemphasized on the customer orientation
and controlled the situation of mar-keting channels, and
customer service, we should propose a system designwith
perapectives and integrations. Otherwise, we could hardly reach
our fi-nal goals. However, the success critical factors of
business operation rely onwhether or not we have a perspective
strategy and promotion of informationtechnology system, such as
using POS to highlight the convenience of cus-tomer services and
to establish an integrated business operation system, thatis, a
realistic practicing of the perspective strategy. With the
progress in modern technology, the information system such
asusing POS is like a trend of full permeation which make our
country raiseindustrial operation capability and also plan a
beautiful future. No matterwherher or not it can increase the
operation capability, management efficiencyand even lift its
service quality, then all of these can produce far and
nearsynergy. The distribution industry always covers food,
clothing, living, traveling, raisingand recreation etc, because
these items are very close relationship to ourdaily life. When
consumers' income increase, and consumers' preferencechange, the
living standard becomes higher and higher, the demand of dis-
tribution industry will increase. We think that this industry
will have a bigpotentiality on our county tthe future. Plastic
Cards which classifies to non-down payment credit cards, such
asDiners Club Card, American Express Card etc., because of their
ownuniqueness and rights desingated for specific customers'
group, and therefore,are still considered to be big potentiality
in the future. Plastic Cards whichclassifies to international
credit cards, such as VISA Card, Master Card, JCBCard etc. are
also regarded as famous credit cards worldwidely. The above-
mentioned cards have popularly for years here in Taiwan, and
people arealready accustomed to acceptance them and will not
easily be impacted by ICCard. We expect these cards will keep
booming and also fast growing in thefuture. IC Card will
combine Credit Cards, Debit Card, Withdtrawn Card and Pre-paid
Card to become a multifunction card in the future. If we are
able toadd to the current financial information stystem and
domestic financial insti-tutions to establish finanial
information network on line operations that is,Electronic Funds
Transfer IC-POS to combine together and to becoome a newera of
intergation system, then a time of cashless society is comming
verysoon in our country.

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