臺灣博碩士論文加值系統

本研究為對消費者購買臍帶血歷程之研究，目的在探討消費者在即將迎接一個新生命來臨之際，消費者如何了解臍帶血之作用及臨床運用其價值，又將如何面對市場上林立各家臍帶血公司之評估及抉擇等等，消費者購買之行為的歷程之探討。
從前人們不知其功用，將臍帶血當成醫療廢棄物，隨胎盤、臍帶一併丟棄，現在生物科技的發達，發現其臍帶血中內含豐富的幹細胞，可用來治療各種血液、免疫、遺傳、代謝方面的疾病等等，甚至於到複製組織、器官等等，也就是說再生醫學的發展、組織工程的再造，使得人們開始重視它、注意它，科學家、醫師們的研究它，肯定它，加上生物科技昌明發達，臍帶血的需求、市場的商機等等，促使人們想要將其保存起來，以預防大病發生時，於是運育而生，市場產生了臍帶血銀行，以滿足人們的需求，將其臍帶血儲存起來，以備不時之需，作為全家健康的保障，而後產生一連串商業行為及消費者購買之行為。
臍帶血中含有造血幹細胞是科學家公認的事實，1989 年起臍帶血被法國醫師用來移植，以治療再生不良性貧血，至今世界上萬例臍帶血移植成功並治療各種血液疾患的案例。因臍帶血內含豐富幹細胞，當藥物治療沒辦法好，外科手術沒辦法好，放射線治療沒辦法好，就可以取臍帶血內含幹細胞，來作治療。從生物保險的觀點來看，每個人都應珍惜，一生只有一次機會，留下來預防大病。

In this study, for consumers to buy the cord blood the course of the study aimed to explore the consumer is about to greet a new life to the dawn of how consumers understand the role of cord blood and clinical use of its value, how will the face of market buildings assessment of each cord blood and choice, and so on, the history of consumer purchase behavior.
People used to not know its purpose, the umbilical cord blood as medical waste, with the placenta, the umbilical cord be discarded, and now biotechnology advances, their umbilical cord blood contains a wealth of stem cells, used to treat a variety of blood, immune, genetic, metabolic aspects of the disease, and even to copy organization, organ, etc., that is regenerative medicine, tissue engineering, recycling, people began to pay attention to it, pay attention to it, scientists, physicians, research it, certainly it, on biotechnology is flourishing developed cord blood needs, market opportunities and encourage people to want to save up to prevent serious illness occurred, then shipped sterile born, the market had a cord blood bank to meet the needs of people their cord blood stored for a rainy day, as family health protection, and then generate a series of business conduct and consumer purchasing behavior.
The cord blood contains hematopoietic stem cell scientists have recognized the fact
that, in 1989, cord blood was French physicians used to transplant to treat a plastic anemia, has tens of thousands of cases of patients with cord blood transplant was successful and the treatment of various blood disorders. Rich umbilical cord blood contains stem cells, when the medication is not surgery no way, radiation therapy, no way, you can take cord blood contains stem cells, for treatment. From the point of view of biological insurance, everyone should cherish, once in a lifetime opportunity, leaving to prevent serious illness.

第一章 緒論8
第一節 研究背景8
第二節 研究動機與目的10
第三節 研究流程11
第二章 文獻探討12
第一節 臍帶血12
第二節 消費者購買行為14
第三節 涉入程度20
第三章 研究方法22
第一節 研究設計22
第二節 資料收集24
第三節 資料分析26
第四章 研究結果與分析28
第一節 研究結果28
第二節 個案資料分析51
第五章 結論與建議55
第一節 研究結論55
第二節 研究建議58
表次
表4-1 個案資料分析51
圖次
圖1-1 研究流程圖11
圖2-1 消費者EKB消費者決策過程模式14
圖2-2 消費者行為模式17
圖2-3 消費者購買決策區分成五階段18
圖3-1 抽樣方式23
圖4-1 業務流程圖29
圖4-2 業務流程圖32
圖4-3 業務流程圖33
圖4-4 業務流程圖34
圖4-5 業務流程圖36
圖4-6 業務流程圖38
圖4-7 業務流程圖40
圖4-8 業務流程圖41
圖4-9 業務流程圖42
圖4-10 業務流程圖44
圖4-11 業務流程圖45
圖4-12 業務流程圖46
圖4-13 業務流程圖47
圖4-14 業務流程圖48
圖4-15 業務流程圖50

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