臺灣博碩士論文加值系統

自Guadagni and Little (1983) 運用MNL模式解決咖啡購買選擇問題後，有多位作者對此一問題進行研究，本文中一般化McFadden (1978) 之GEV模式以建立我們的模型，並採用Small (1987) 中之兩階段方式求其MLE解，最後將模式運用於處理咖啡購買選擇問題，由於求MLE時將模式做了簡化，文中將討論其所造成之影響。

第一章 緒論
第二章 用MNL模式處理咖啡購買選擇問題
2.1 問題說明
2.2 模式說明
2.3 資料說明
2.4 用MNL模式分析
第三章 Generalized Extreme Value (GEV) 模式
3.1 GEV模式
3.2 我們的模式
3.3 求MLE解
3.4 討論
第四章 用我們的模式處理咖啡購買選擇問題
第五章 結論
參考文獻

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