|
Before the 1960s, the result of congressional elections primarily reflected the number of party identifiers in the constituencies. However, after the 1960s, instead of voter's partisan identification, a candidate's electoral support originated in his or her personal qualities, qualifications, activities, and image. Therefore, how to build an image which could be identified by voters would be a point of emphasis in candidates' efforts. A study of how congressmen continued to expand their incumbency advantage after voters having abandoned old principles of congressional voting is the major subject of this thesis. The methodology of this thesis is based mainly on content analysis, along with behavior analysis. At first, the trends and reasons of the high reelection rate of House incumbents in congressional elections are introduced. In addition, the reasons of the rise of constituency service is explored, and the institutionalization of constituency service is also discussed. Furthermore, how constituency service influences voters' judgement on congressmen, and the influence of constituency service on congressional elections are the main discussion in the thesis. Since the activities of House members in districts has been changed and the achievement of constituency service had been publicized, it really affected voters' behavior on congressional voting. After the mid-1960s, House incumbents won a larger margin in elections, not only led to the marginal districts disappearing; as for the incumbents with safe seats, it also reinforced the safety in congressional elections.
|