臺灣博碩士論文加值系統

TABLE OF CONTENTS
ABSTRACT I
摘要 III
ACKNOWLEDGEMENTS V
TABLE OF CONTENTS VII
LIST OF TABLES X
LIST OF FIGURES XIII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 Objective. 2
1.3 Scope of the Study. 3
1.4 Research Program. 4
CHAPTER TWO LITERATURE REVIEW 5
2.1 Sustainability. 5
2.2 Product Attribute. 9
2.3 Green Consumption Attitude. 10
2.4 Green Design. 10
2.5 Life-Cycle Design. 12
2.5.1 Easy Disassembly. 14
2.5.2 Renewable Materials. 15
2.6 Purchase Intention. 17
2.7 Price. 19
2.7.1 Refund policy 21
2.8 Warranty. 21
2.9 Research Direction. 22
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 25
3.1 Research Design. 25
3.2 The Research Framework. 26
3.3 Construct Measurement. 26
3.3.1 Green Consumption Attitude. 26
3.3.2 Green Design. 27
3.3.3 Purchase Intention 28
3.3.4 Price. 29
3.3.5 Warranty. 29
3.4 Hypothesis to be tested. 30
3.5 Questionnaire Design. 30
3.6 Sampling Plan. 31
3.7 Methodology. 31
3.7.1 Descriptive Statistical Analysis. 32
3.7.2 Factor Analysis and Reliability of the Variables. 32
3.7.3 Multiple Regression Analysis. 32
3.7.4 Paired-Samples T-Test and One-Way ANOVA. 34
CHAPTER FOUR RESEARCH RESULTS 35
4.1 Data Collection. 35
4.2 Characteristics of Respondents. 36
4.3 Measurement Results for Relevant Research Variables. 37
4.4 Factor Analysis. 43
4.5 Reliability Test. 48
4.6 Multiple Regression Analysis. 53
4.7 Purchase Intention Among Different Product Attributes. 57
4.8 Price Consumers are Willing to Pay. 58
4.9 Refund Policy and Warranty. 60
4.9.1 Refund Policy. 60
4.9.2 Warranty. 61
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 63
5.1 Research Conclusions and Discussion. 63
5.2 Practical Experience and Attainment. 65
5.2.1 Chine Lee Industrial Ltd. Co.-A Manufacture of Non-Electric Thermo Products. 65
5.2.2 New Challenges. 66
5.2.3 Sustainability-Oriented Products. 68
5.3 Research Contributions and Implications. 68
5.3.1 Academic Contribution. 69
5.3.2 Suggestions for manufactures of non-electric thermo products. 70
5.3.3 Contributions for government policy. 70
5.4 Limitations and Further Research Directions. 70
REFERENCES 73
APPENDICES 77
Appendix 1: 77
Appendix 2: 83