臺灣博碩士論文加值系統

遊憩體驗是一種經驗，隨著體驗後的結果，會影響遊客其心理層面，進而影響其外在行為表現。因此，本研究以滿意度之前因後果認知觀點切入，建立從遊憩體驗至滿意度再至後續行為意圖的模式。採用實證方式探討遊憩者之遊憩環境、遊憩體驗、滿意度與行為意圖之關係，以高雄市洲仔濕地與高美館濕地公園為研究範圍，發放問卷進行調查，以到訪兩濕地園區的遊客作為問卷調查對象，建立以遊憩環境與遊憩體驗為前因變項、滿意度為中介變項及行為意圖為結果變項的模式加以探討。研究結果發現，本研究所建構的四項研究假設，完全得到統計支持的。證實遊憩環境對遊憩體驗有正向影響，遊憩體驗對滿意度有顯著正向影響，滿意度對行為意圖有高度正向影響關係。研究結果提供濕地旅遊管理單位擬定相關管理策略與生態旅遊的建議與參考。

The purpose of this study was to utilize structural modeling approach to explore the relationships among recreation settings, visitors’ recreation experiences, satisfaction, and behavioral intention of Kaohsiung wetlands. The visitors of two recreation areas in Kaohsiung wetlands were selected as subjects. The survey questionnaire was constructed according to a structural cause-effect model. The recreation settings and recreation experiences were set as the antecedents; visitor satisfaction was the mediated variable, and the behavior intentions were the effect variable. The findings indicate that the structural cause-effect model is significant; four factors of recreation experience have significant and positive effects on visitors’ satisfaction. The ranking order of positive effects factor on visitors’ satisfaction by comparison with their efficiency values is: the physical environment, service attitude, learning and achievement, and pleasure and relax. Besides, this study also found that the visitors’ satisfaction has significant and high positive effects on visitors’ revisit intentions. The concrete and strategic suggestions and references are offered to related administration agencies according to the research outcome.

中文摘要 --------------------------------------------------------------- i
英文摘要 --------------------------------------------------------------- ii
誌謝 --------------------------------------------------------------- iii
表目錄 --------------------------------------------------------------- vi
圖目錄 --------------------------------------------------------------- vii
一、緒論 --------------------------------------------------------------- 1
二、文獻回顧-------------------------------------------------------------7
2.1 生態旅遊------------------------------------------------------------ 7
2.2 遊憩環境------------------------------------------------------------ 10
2.3 遊憩體驗------------------------------------------------------------ 12
2.4 滿意度-------------------------------------------------------------- 16
2.5 行為意圖------------------------------------------------------------ 18
三、研究方法------------------------------------------------------------- 20
3.1 研究架構------------------------------------------------------------ 20
3.2 研究假設------------------------------------------------------------ 21
3.3 研究地點------------------------------------------------------------ 21
3.4 研究對象與抽樣------------------------------------------------------- 24
3.5 問卷設計------------------------------------------------------------ 25
3.6 構面定義與衡量------------------------------------------------------- 27
3.7 資料分析方法--------------------------------------------------------- 28
3.8 研究限制------------------------------------------------------------ 28
四、研究結果分析--------------------------------------------------------- 29
4.1 樣本分析------------------------------------------------------------ 29
4.2 研究構面各構面之相關分析---------------------------------------------- 32
4.3 探索性因素分析與信度分析---------------------------------------------- 34
4.4 項目分析------------------------------------------------------------ 37
4.5 整體測量模式驗證性因素分析-------------------------------------------- 38
4.6 研究假設之檢定------------------------------------------------------ 43
五、結論與建議----------------------------------------------------------- 45
5.1 結論---------------------------------------------------------------- 45
5.2 建議---------------------------------------------------------------- 48
5.3 後續研究建議--------------------------------------------------------- 50
參考文獻 --------------------------------------------------------------- 51
附錄 問卷--------------------------------------------------------------- 58

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