臺灣博碩士論文加值系統

網際網路的興盛與普及促成虛擬社群的快速成長，虛擬社群的功能也從傳統的社交導向擴充至知識分享。為了使日益興起的專業虛擬社群發揮最大的效益，知識分享是個關鍵活動，因此其影響因素便成為重要的研究議題。
本研究選定專業性知識社群JavaWorld@TW為研究對象，並且以資訊豐富度理論為主軸，結合通訊管道擴張理論的四種參與者經驗、與個人特色(包括知識分享自我效能、吸收能力、與多重動機等)，探討影響專業性知識社群成員分享知識的因素。本研究以網路問卷方式進行實證研究。針對回收的370份有效問卷，以SPSS進行敘述性統計分析，並以SmartPLS進行測量模型與結構模型的檢定。
主要研究結論為：資訊豐富度、通訊管道擴張理論的相關參與經驗、與個人特質等皆對知識分享與忠誠意願具顯著正向影響力。本研究針對主要發現，分析理論與實務方面的管理意涵，並提出改善專業知識社群平台與制度，增進成員知識分享意願的實用建議。

Due to the developments and popularization of internet, virtual communities (VCs) have gained rapid growth. As a result, the major functions of virtual communities have expanded from social-oriented to knowledge sharing. For more and more professional VCs to make most to their members, knowledge sharing is an essential activity. Consequently, knowledge sharing behaviors of professional VCs have been an important research issue.
This study choose JavaWorld@TW as a research platform, and bases on information richness theory, combining with channel expansion theory, and personal characteristics (such as, knowledge sharing self-efficacy, absorptive capacity, multi-motives and so on) to explore critical factors influencing knowledge sharing behaviors. An internet survey was conducted to validate the proposed model. For 370 valid samples, SPSS was used for descriptive statistics and SmartPLS for testing measurement and structural models.
Major findings support above mentioned theories. Then, managerial implications on academic as well as practice are analyzed and practical guidelines for improving the knowledge sharing intentions of members of professional VCs are recommended.

中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章、緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究流程 2
第二章、文獻探討 3
2.1 資訊豐富度理論 3
2.2 通訊管道擴張理論 8
2.3 知識分享自我效能 10
2.4 吸收能力 11
2.5 多重動機 12
2.6 知識分享研究架構 13
2.7 JavaWorld@TW 14
第三章、研究方法 16
3.1 研究架構 16
3.2 研究變數 17
3.3 研究假說 17
3.4 操作型定義及衡量問項 23
3.5 問卷設計 26
3.6 研究對象與抽樣 26
3.7 資料分析方法 27
第四章、資料分析 29
4.1 資料分析方法 29
4.2 問卷回收概況 29
4.3 基本資料描述性統計 30
4.4 測量模型分析 31
4.5 結構模型分析 34
第五章、結論與建議 39
5.1 假說檢定 39
5.2 研究結論 41
5.3 管理意涵 44
5.4 研究限制 45
5.5 未來研究 45
參考文獻 46
附錄一、問卷 51

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