臺灣博碩士論文加值系統

本研究主要在探討創業家的商業智能(即分析智能、創意智能和實踐智能)如何受到過去的知識基礎、社會資本與吸收能力影響其發展，從中了解創業前和創業後的創業家在事業經營思維上產生那些變化，以及過去的學、經歷背景對其事業經營之影響。為能夠深入的了解創業家商業智能的發展歷程，本研究採二階段研究方法。第一階段採個案訪談法，透過4家實際的企業個案訪談，深入了解創業家事業經營過程中的思維轉變和知識發展。第二階段採問卷調查法，本研究依據文獻資料與訪談內容進行問卷設計，共發放147份問卷，期能從大樣本問卷分析中，針對本研究問題提出理論觀點。本研究結果發現：創業家商業智能會受到先前知識、社會資本與吸收能力之影響。其中，商業智能中的分析智能與創意智能較實踐智能與變數間關係更為顯著。此結果說明，創業家過去的學經歷背景以及創意能力培養，較實務歷練更影響創業家經營活動，這或許也可以解釋為何現今很多企業主選擇回到學校學習專業的課程之現象。此外，創業家社會資本對創意智能的相關性較高，可知創業家擁有的社會網絡關係的多樣化，可以刺激創業家獲取不同的知識與資訊來源，提昇其創意發想能力。而先前知識對分析智能的相關性較高，可解釋創業家在事業經營過程中的問題解決能力與策略規劃，多來自於過去的學、經歷累積而產生效果。值得注意的是，在個案訪談中發現，創業家的實踐智能中，自信是影響企業主在事業經營表現的重要影響概念。企業主若具有敏銳觀察力，將有助於商機的辨識。本研究結果可解釋創業家能力發展之累積過程，並將應用心理學之智能發展概念延展到商學領域中作探討。

This study mainly explores and discusses how the entreprenrurs’ prior knowledge, social capital and absorptive capacity impact their business intelligence development. To a deeper understanding for the development of entrepreneurial business intelligence, the two phases research design were employed. The first phase adopted a case study, through interview with 4 cases, depth understanding the change of the entrepreneurs operating business thought and knowledge development. In the second phase adopted a questionaire survey, this study based on literature and interviews with the contents of the questionnaire design, total of 147 questionnaires were issued. The result reveals: entrepreneurial business intelligence is affected by prior knowledge, social capital and absorptive capacity. The relationship among variables, the analytical intelligence and creativity intelligence of business intelligence is more significant than practical intelligence. The results may can be explained why many business owners select to return and attend the school to study professional courses. In addition, entrepreneurial social capital on the relevance of creativity intelligence display higher, we can learn the diversification of social network owned by the entrepreneurs can stimulate the entrepreneurs to obtain different sources of knowledge and information, which can enhance their innovative capacity. And prior knowledge on the relevance of analytical intelligence display higher, it can explain the problem-solving ability and strategic planning of entrepreneurs operating business were more from the cumulation of prior knowledge and experience. It is worth noting that an interview of the case study found the entrepreneurial practical intelligence, the self-confidence are significant impact on business operating performance. And entrepreneurs’ penetrative observation will help them to identify new business opportunities. The results can explain the cumulation of the development of entrepreneurs capacity, and probing further into the concept of intelligence development of applied psychology extended to business studies.

中文摘要.............................................................................................................. I
英文摘要............................................................................................................. II
誌謝....................................................................................................................III
目錄.................................................................................................................... IV
表目錄................................................................................................................ VI
圖目錄..............................................................................................................VIII

第一章 緒論 ...........................................................................................................1
第一節 研究背景與動機....................................................................................................1
第二節 研究目的................................................................................................................3
第三節 研究流程................................................................................................................4

第二章 文獻回顧 ..................................................................................................5
第一節 創業家之意涵........................................................................................................5
第二節 先前知識..............................................................................................................10
第三節 社會資本..............................................................................................................12
第四節 吸收能力..............................................................................................................15
第五節 商業智能..............................................................................................................18

第三章 研究方法 .................................................................................................26
第一節 研究架構、變數說明與假說..............................................................................26
第二節 研究方法與設計..................................................................................................32

第四章 個案敘述與分析 ....................................................................................45
第一節 久允工業股份有限公司......................................................................................45
第二節 東毓油壓機械股份有限公司..............................................................................55
第三節 昱程科技股份有限公司......................................................................................62
第四節 宏傑科技股份有限公司......................................................................................74
第五節 個案綜合比較......................................................................................................84

第五章 實證研究結果與分析 ............................................................................87
第一節 敘述性統計分析..................................................................................................87
第二節 因素分析與信度檢驗..........................................................................................94
第三節 相關分析..............................................................................................................98
第四節 變異數分析..........................................................................................................99
第五節 迴歸分析............................................................................................................107
第六節 層級迴歸分析....................................................................................................113
第六章 結論與建議 ...........................................................................................118
第一節 研究結論............................................................................................................118
第二節 研究貢獻............................................................................................................122
第三節 研究限制............................................................................................................123
第四節 後續研究建議....................................................................................................124

參考文獻 .............................................................................................................125
中文部分..........................................................................................................................125
英文部分..........................................................................................................................127

附錄 .....................................................................................................................130
研究問卷內容..................................................................................................................130
表 2-1 創業家之定義............................................................................................................6
表 2-2 智能與智慧之定義..................................................................................................19
表 2-3 商業智能的操作型定義與指標..............................................................................25
表 3-1 研究假說表..............................................................................................................31
表 3-2 訪談問卷設計表......................................................................................................33
表 3-3 訪談樣本表..............................................................................................................35
表 3-4 先前知識題項之設計..............................................................................................36
表 3-5 社會資本題項之設計..............................................................................................37
表 3-6 吸收能力題項之設計..............................................................................................38
表 3-7 商業智能題項之設計..............................................................................................39
表 3-8 人口統計變數內容..................................................................................................41
表 3-9 前測問卷發放..........................................................................................................42
表 3-10 前測變數之信度值與KMO 值...............................................................................42
表 3-11 前測刪除之題項......................................................................................................42
表 3-12 正式問卷發放..........................................................................................................43
表 3-13 刪除之題項..............................................................................................................43
表 4-1 九允公司成長大事記..............................................................................................45
表 4-2 久允個案綜合分析表..............................................................................................52
表 4-3 東毓公司成長大事記..............................................................................................55
表 4-4 東毓個案綜合分析表..............................................................................................62
表 4-5 昱程公司成長大事記..............................................................................................64
表 4-6 昱程個案綜合分析表..............................................................................................72
表 4-7 宏傑公司成長大事記..............................................................................................74
表 4-8 宏傑個案綜合分析表..............................................................................................82
表 4-9 四家個案綜合整理..................................................................................................84
表 5-1 有效樣本之人口統計變數......................................................................................88
表 5-2 先前知識問項之敘述性統計分析結果彙整表......................................................89
表 5-3 社會資本問項之敘述性統計分析結果彙整表......................................................90
表 5-4 吸收能力問項之敘述性統計分析結果彙整表......................................................91
表 5-5 商業智能問項之敘述性統計分析結果彙整表......................................................93
表 5-6 先前知識之信度檢驗與因素分析結果彙整表......................................................94
表 5-7 社會資本之信度檢驗與因素分析結果彙整表......................................................95
表 5-8 吸收能力之信度檢驗與因素分析結果彙整表......................................................96
表 5-9 商業智能之信度檢驗與因素分析結果彙整表......................................................97
表 5-10 各研究變數間之相關分析結果彙整表..................................................................98
表 5-11 性別與研究變數之獨立樣本t 檢定.......................................................................99
表 5-12 目前事業和學歷是否相關與研究變數之獨立樣本t 檢定.................................100
表 5-13 目前工作跟上一個在知識與經驗是否相關與研究變數之獨立t 檢定… … … 101
表 5-14 不同年齡之創業家與各變數之變異數分析........................................................102
表 5-15 教育程度與各變數之變異數分析........................................................................102
表 5-16 學歷背景與各變數之變異數分析........................................................................103
表 5-17 從事產業與各變數之變異數分析........................................................................104
表 5-18 創業次數與各變數之變異數分析........................................................................104
表 5-19 工作年數與各變數之變異數分析........................................................................105
表 5-20 公司資本額與各變數之變異數分析....................................................................106
表 5-21 公司員工人數與各變數之變異數分析................................................................106
表 5-22 H1 簡單迴歸分析表.............................................................................................107
表 5-23 H2 簡單迴歸分析表.............................................................................................108
表 5-24 H3 簡單迴歸分析表.............................................................................................109
表 5-25 H4 簡單迴歸分析表.............................................................................................110
表 5-26 H5 簡單迴歸分析表.............................................................................................111
表 5-27 H6 簡單迴歸分析表.............................................................................................112
表 5-28 吸收能力中介先前知識與商業智能之影響分析表............................................114
表 5-29 吸收能力中介社會資本與商業智能之影響分析表............................................116
表 5-30 假說驗證結果彙整表............................................................................................117
圖1-1 研究流程圖.............................................................................................................4
圖3-1 研究架構圖...........................................................................................................26
圖4-1 久允個案變數關係相關圖...................................................................................54
圖4-2 東毓個案變數關係相關圖...................................................................................63
圖4-3 昱程個案變數關係相關圖...................................................................................73
圖4-4 宏傑個案變數關係相關圖...................................................................................83

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