臺灣博碩士論文加值系統

本研究的主旨是探討人格特性與情境特性之間的互動關係，以便找出人格特性在創業過程中所扮演的角色、其他影響的因素，以及本研究對象如何處理所面對的問題。
本論文的研究方法採質性研究，針對兩位有創業經驗的受訪者進行深度訪談，並以下列的議題進一步做討論：(1)、創業動機 (2)、創業前的準備與評估 (3)、創業的種類 (4)、創業的壓力與問題 (5)、創業人格特質分析 (6) 未來目標。
根據本研究的結果顯示，當創業家能充分表達自己的意見、善用資源並針對問題找出解決之道時，人格特性對創業過程會有一定的影響。其中一些重大的問題及挑戰包括家庭支持、合夥關係及產品定位。

The main purpose of this research is to delve into the in interplay between personality characteristics and situational features in order to find out what role personality characteristics play during the entrepreneurial process, what other various factors get involved, and how the informants deal with the problems they face.

The study method adopted in this research centers on qualitative research in which a depth interview has been conducted for two informants who had the entrepreneurial experience. It is further discussed by talking about these issues: (1) entrepreneurship motivation, (2) preparation and evaluation before entrepreneurship, (3) types of category, (4) pressure and problems when running a business, (5) analysis on entrepreneurship personality characteristics, and (6) future goals.

Based on the results of this research, personality characteristics have an effect on entrepreneurial process when one is able to fully express himself / herself and make good use of resources, and find solutions to problems. Some major problems and challenges involve family support, partnership, and positioning.

LIST OF TABLES.............................................v
CHAPTER 1 PREFACE..........................................1
1.1 Research Motivation and Purpose................1
1.2 Structure of the Thesis........................3
CHAPTER 2 LITERATURE REVIEW................................5
2.1 The Definition of Small Business...............5
2.2 The SMEs'' Status in Taiwan.....................7
2.3 Taiwan’s Economic Development.................8
2.4 Entrepreneur..................................11
2.5 Entrepreneurship..............................15
2.6 Entrepreneurial Motive........................17
2.7 Personality Traits............................20
CHAPTER 3 RESEARCH METHOD.................................25
3.1 Research Approach.............................25
3.2 Research Objects..............................25
3.3 Data Collection...............................27
CHAPTER 4 DATA ANALYSIS AND RESEARCH RESULTS..............29
4.1 Entrepreneurship Motivation...................30
4.2 Preparation and Evaluation before
Entrepreneurship..............................37
4.3 Types of Category.............................42
4.4 Pressure and Problems when Running a Business.45
4.5 Analysis on Entrepreneurship Personality
Characteristics...............................65
4.6 The Interplay between Personality
Characteristics and Situational
Features......................................70
4.7 Future Goals..................................71
CHAPTER 5 CONCLUSIONS AND SUGGESTIONS.....................72
5.1 Conclusions...............................72
5.2 Suggestions to Management Application.....77
5.3 Introspection.............................80
5.4 Research Limitations......................81
REERENCES.................................................82
APPEIDIX..................................................85

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