臺灣博碩士論文加值系統

中小企業一直以來是台灣經濟發展的原動力，根據經濟部中小企業處(2012)統計，近十年來中小企業占全國企業家數之比重一直維持在97%以上，就業人數比重則維持在75%以上，這些數據顯示出，台灣中小企業提供了大量的就業機會，亦為國內經濟結構之主體。然而，中小企業相較於大型企業普遍缺乏資源，在如此競爭且瞬息萬變的市場環境中，中小企業的管理者該如何運用各項策略使有限的資源發揮極大的效能，以強化組織的競爭力並提升營運績效，為管理者關注的課題。
此外，績效為檢視營運策略適當性的關鍵指標，及組織對於目標達成與否的一種衡量。透過績效的衡量能夠協助組織監控內部系統的協調性與對外在環境變化的應變能力，更進一步持續改善組織內外在的彈性水平，以應付變化多端的市場環境。
因此，本研究針對「中小企業」及「營運績效」之相關文獻進行整理，歸納出影響中小企業營運績效之六項關鍵因素，包括顧客導向、創業導向、網絡關係、國際化、技術能力，以及創新資源，以及整理出相關的衡量指標，並透過訪談中部地區五位中小企業管理者來驗證本研究之推論及指標的適用性。本研究之研究結果可供相關領域之研究者進行後續之個案研究或依據本研究之指標發展問卷進行量化研究，亦期望對中小企業管理者在實務應用上能有相當之貢獻。

Economic growth of Taiwan has been driven by the Small-and-Medium Enterprise (SME). According to the statistics of Small-and-Medium Enterprise Administration, Ministry of Economic Affairs, the proportion of the number of the SME in Taiwan is accounting for over 97%, and the population getting employed by the SME is more than 75% in last decade. These data indicate that the SME in Taiwan provide a lot of employment opportunities and is also the national economic pillar. However, the resources of SME are limited comparing to the large enterprises. In such a competitive market environment, the managers of SME are concerned about how to use strategies to achieve efficiency by limited resources, and to enhance the market competition and performance.
In addition, performance is a key indicator to survey which operational strategies is appropriate or not. Besides, it is also a standard of the organization to goals achievement. To measure performance can help the organization to control the internal coordination and to enhance the resilience.
Therefore, this study collects the literature of “SME” and “Performance”, and then generalizes six determinants of SME performance, including customer orientation, entrepreneurial orientation, network relationship, internationalization, technology capability, and innovation resources; it also provides the dimensions of each determinants. In addition, this study verifies the assumption and dimensions through interview five SME managers in the central region of Taiwan. The results of this study could provide the researchers in related fields to do following researches, and hope that could help SME managers making decisions.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究流程 6
第二章 文獻探討 8
第一節 顧客導向 8
第二節 創業導向 10
第三節 網絡關係 13
第四節 國際化 16
第五節 技術能力 18
第六節 創新資源 21
第七節 營運績效 24
第三章 研究設計與實施 25
第一節 研究方法與資料蒐集 25
第二節 資料分析 27
第三節 研究倫理 28
第四章 實證結果與分析 30
第一節 受訪企業簡介 30
第二節 訪談分析 35
第五章 結論與建議 56
第一節 研究結論 56
第二節 研究建議 58
第三節 研究限制 59
參考文獻 60
附錄一 訪談大綱 72
附錄二 訪談內容 73

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