一、中文部份
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5.林秋芬(2007)，旅遊電子商務網站消費者使用意圖影響之研究，東華大學企業管理學系碩士論文。6.林建煌（2009）。消費者行為(二版四刷)。台北：華泰文化出版。
7.林陽助、黃士明（2005），廣告主張、恐懼性訴求、涉入程度對廣告效果影響之研究，東吳經濟商學學報，51，181-226。8.范惟翔、張瑞鉉(2007)，電子商務網站經營環境之建構與效果衡量模式研究，管理評論，26(2)，39-67。9.容繼業(1996)，旅行業理論與實務，台北：楊智出版社。
10.容繼業(1999)，台北地區消費者對旅行業網際網路行銷之認知研究，高雄餐旅學報，1，121-134。11.張玉涵(2001)，媒體訊息可信度、第三人效應與媒體管制-以公元2000年台灣總統大選為例，輔仁大學大眾傳播學系碩士論文。12.陳宜棻，倪家雄，蕭登泰(2011)，結合網站設計品質、設計特性與購物價值觀點探討旅遊網站消費者之購買意願，電子商務學報，13(3)，673-696。13.陳瑞麟(2000)，以消費者為基的網際網路策略─我國旅遊網站之實証研究，成功大學企管研究所碩士論文。14.陳運欽（2002），觀光地意象認知與旅遊選擇意願之研究，銘傳大學觀光研究所碩士論文。15.黃文昇(1998)，在網際網路的旅遊業經營型態，臺灣大學商學研究所碩士論文。16.葉雅慧(2000)，應用網際網路推動觀光產業之研究—以南投旅遊網為例，臺灣大學建築與城鄉研究所碩士論文。17.蕭炘增(1998)，旅行社線上服務之研究，中央大學企業管理研究所碩士論文。18.蕭富峰（2009），行銷管理Marketing Managementm(再版)，台北：智勝文化。
19.蕭富藍(2006)，訊息類型、身份相似性，及先驗知識對於旅遊網站所連結旅遊部落格效果之影響，政治大學廣告研究所碩士論文。20.蘇慧捷(2001)，從自助旅遊者資訊行為探討旅遊網站內容之規劃，臺灣大學圖書資訊學研究所碩士論文。二、英文部份
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三、網路資源
1.Cheskin Research and Studio Archetype/Sapient. (1999). Ecommerce trust study [PDF file]. Available: http://www.cheskin.com/p/ar.asp?mlid ¼ 7&;arid ¼ 40&;art ¼ 0
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12.部落格編輯與瀏覽偏好（2007），創市際市場研究顧問
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