臺灣博碩士論文加值系統

傳統的決策支援系統以企業及組織的管理決策者為輔助對象，透過互動式的操作介面及資料庫與模式庫的整合，支援有關半結構化和非結構化決策的制定。由於網際網路技術及電子商務的快速發展，擴展了決策支援系統的應用領域，更帶動了以消費者為導向的購買決策支援系統的發展，而近年來網路泡沫化的現象讓釵h人開始質疑電子商務的前景，可能的一個改進方式在於網站經營者需善用網路特性來建置網站弁遄A以幫助消費者做出較佳的購買決策，例如完整支援使用者不同的決策階段、提供適性學習的個人化購物輔助，並納入群體決策之經驗。

本研究搜集過去關於決策支援系統、購買決策過程以及相關網路購物支援系統等相關文獻，並以國內外知名購物網站之實際觀察為基礎，根據Kotler所提的連續組合概念歸納出所需的線上購物支援弁遄A進而提出以網際網路為基礎之購買決策支援系統架構。此外，本研究亦以PDA產品為例，開發雛形系統，以驗証系統架構的可行性。

Internet Bubble Burst has let many people challenge the future of Electronic Commerce. One of the solutions is that Web managers must make use of Internet specialties to help consumers make better and efficient shopping decisions. We suggest that a good shopping site needs to provide integrated and related support depends on different consumer’s decision stages. The site also has to provide customized support and share group decision experiences.

In this study, the related literatures about decision support system, shopping decision process and online shopping support systems will be collected and be used as the theory foundation. The famous shopping sites will be also surveyed. Based on Kotler’s successive sets in consumer decision making, possible online supporting tools will be discussed and summarized. Then we propose a framework of Internet-based shopping decision support system. Following that, we will develop a prototype about PDA shopping examples and prove our framework is feasible.

第一章 緒論
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 5
第四節 研究範圍及限制 5
第五節 研究流程…………………………………………………………..6
第六節 論文架構…………………………………………………………..6

第二章 文獻探討
第一節 購買決策過程 8
第二節 決策支援系統 10
第三節 群體決策支援系統 13
第四節 線上購物支援系統相關研究 17

第三章 系統架構
第一節 購買決策支援系統弁?22
第二節 購買決策支援系統架構 25
第三節 購買決策支援系統運作流程……………………………………26

第四章 系統實作
第一節 系統開發環境 35
第二節 系統範例流程 35

第五章 結論與未來發展
第一節 研究結果與貢獻 61
第二節 後續研究之建議 62

參考文獻 65

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