臺灣博碩士論文加值系統

因全球幾個主要經濟體形成關稅互惠的聯盟，政府為了避免邊緣化，提出一系列措施藉以提升台灣在區域性經濟地位的重要性。尤以「推動企業營運總部行動方案」，提供良好的基礎建設及減免方案吸引台商將台灣做為跨國區域營運總部的首選。

而營運總部的運作以全球供應鏈為主，如何提升全球供應鏈的附加價值是企業普遍面臨的問題，在全球供應鏈的相關探討中以製造為主體的供應鏈管理較多。本研究將以前端研發為主，希望透過資訊科技開發全球運籌系統，整合企業營運流程與資源，以達到資源有效利用及提昇企業整體競爭力為目標。研究方法透過設計鏈作業參考模式的三大構面及五種方法來對現有流程做分析及改善，依據營運模式所展開的執行重點，定義出三個應重新改造的作業流程，分別為：新產品開發作業流程、工程變更作業流程與售後服務作業流程。

個案研究在實務運用的結論共12項另有2點建議。期望本研究能將台灣擅長的後端採購、製造等供應鏈運籌管理與前端研發管理串接起來，透過此資訊的掌控與分享提升整體的供應鏈價值，進而提升產品的市佔率及顧客滿意的最終目的。

Since some countries have made a reciprocal tariff alliance, Taiwan Government proposes a series of measures to avoid Taiwan to be brought into the edge and promote Taiwan district type economic position in the world. The most important one proposed by Taiwan Government is “the Action Project of Enterprise Operational Headquarter”. Taiwan Government provides good fundamental construction and some special deduction treaties to attract Taiwan business people to select Taiwan as the home base of multinational enterprise Headquarter.

The main operation mode for these enterprises is to set up a base in Taiwan as the global supply chain center. However, enterprise is always facing one problem that how to promote the additional value of global supply chain. Through literature review, many researches focus on manufacture supply chain management but not in design chain management. Hence, this research is to focus on front side process development and to develop global logistic system through information technology. It is the enterprises’ goal to rely on the sharing of the resource and integration of operational processes to promote enterprise overall competition. In this research, we will make analysis and improvement on current processes through three main frameworks and five methods of Design-Chain Operations Reference-model. And we will define three operation processes as follows for re-reform as per operational modes.
1. New Product Development operation Process
2. Engineering Change Operation Process
3. After Service Operation Process

Finally, this research make 12 items of conclusions and 2 points of suggestions to which the enterprises are good at end side of manufacture and procurement supply chain management in undertaking projects in the future. We hope to make well connections on front-end design, manufacture and procurement supply chain management to promote product market share and achieve customer satisfaction.

摘要 II
Abstract III
誌謝 V
目錄 VI
圖目錄 VII
表目錄 VIII
壹、 緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 4
1.3 論文架構 7
貳、 文獻探討 9
2.1 企業營運總部 9
2.2 資訊系統流程研究 24
參、 研究設計 36
3.1 研究範圍與架構 36
3.2 研究方法 46
3.3 研究流程 48
肆、 個案分析 53
4.1 研究對象介紹 53
4.2 個案運作現況與問題分析 54
4.3 個案公司資訊應用推動策略方針 62
4.4 預期效益 75
伍、 結論及實務貢獻與建議 79
5.1 結論 79
5.2 實務貢獻 80
5.3 建議 81
參考文獻 82

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網站部份：
中華經濟研究院，推動企業營運總部計畫 ，http://www.cier.edu.tw/

美國運籌管理協會，Supply Chain Council，http://www.supply-chain.org/

經濟部工業局，企業營運總部服務窗口，http://www.moeaidb.gov.tw/