臺灣博碩士論文加值系統

企業名稱是企業重要的無形資產，但是在1925年至2000年間名列美國證券市場資料庫的企業中，卻有超過三成的比率在公開上市後曾經更改過企業的名稱，因此本研究基於管理者及投資者的門檻心理，使用實證模型，探討企業更名後，管理者為了吸引投資者的注意，是否較可能去迎合各個盈餘門檻。
本研究以1994~2006年在美國三大證券交易所交易之具更名事件的企業為觀察樣本（實驗組），並依企業規模大小、產業及年度配對出非更名企業（對照組），比較更名企業與非更名企業在門檻心理之下的盈餘管理程度差異，探討企業更名後擊敗或達到盈餘門檻的機率是否大於更名前，研究方法兼採獨立樣本t檢定、綜和橫斷面分配法、分群樣本之羅吉斯多變量迴歸及差異中之差異法。實證結果發現獨立樣本t檢定下，企業更名後會迎合前期盈餘門檻；在綜和橫斷面分配法下則沒有發現迎合盈餘門檻的跡象；多變量迴歸及差異中之差異法則發現企業更名後會迎合前期盈餘門檻及分析師預測盈餘門檻。

The name is an important intangible asset of the corporate. But over the 1924~2000 period, on the CRSP tapes, over 30% corporates had changed corporate names. Based on the earning thresholds behavior, I examine whether executives would try to meet or beat different earning thresholds in order to attract investors’ attention.
In order to investigate the effects of name change, I use the corporates which had changed names over the 1994~2006 period to be the target groups, and then pair comparison groups by the same firm size, industry, and name-changed year. The results indicate that corporates would try to sustain recent performance when using t test. On the other hand, there is no evidence for executives to exceed thresholds under pooled cross-sectional distribution approach. Finally, corporates would sustain recent performance and meet analyst’s expectations when using multivavariate logit regression and difference - in - difference methods.

第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究問題 3
第三節 研究架構 4
第二章 文獻探討 5
第一節 企業更名 5
第二節 門檻心理與盈餘管理 10
第三章 研究方法 14
第一節 研究假說 14
第二節 門檻的定義 15
第三節 資料來源及樣本選取 16
第四節 資料分析方法 18
第四章 實證結果及分析 27
第一節 樣本選取結果 27
第二節 基本分析 29
第三節 敘述統計量 30
第四節 綜和橫斷面分配法及多變量分析 41
第五節 敏感性分析 60
第五章 結論與建議 64
第一節 結論 64
第二節 研究貢獻 65
第三節 研究限制 66
第四節 未來研究建議 67
第六章 參考文獻 68

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