臺灣博碩士論文加值系統

這是一篇研究“策略與決策”的文章，作者以多變且動態的先進半導體產業為舞台，並以二家公司的 DRAM 跨國合作為主軸，來深入探討其在合作與衝突中，如何去擬定策略？如何在諸多不確定因素下來做快速且正確有效的決策。
探討“策略與決策”是相當廣泛的，作者聚焦到劇烈且快速變化的半導體產業中的 DRAM 產品，來凸顯其中的許多不可掌握與不確定性，但主事者卻往往要在那樣情境下擬定未來策略規劃與決策。作者以事後回顧方式，來比較、分析、並檢討此二家公司之策略決策品質及其攻防戰。
這宗合作案是中、日二國的跨國合作，從此文也可窺見此一成功的合作案例，為何有別於傳統認知的一些不太成功的中、日企業合作案。

This thesis plans to discuss the subjects in advance semiconductor industry strategy and decision making. The character of the advance semiconductor industry is changeable drastically. What’s the optimal strategy and how to make a prompt decision in this kind of changeable situation ? It’s a challenge for the people who should be responsible for that. Here the author would like to take T company / W company DRAM collaboration real case as example to discuss the subject of strategy and decision making.

Chapter 1 Background
1.1 T / W entities introduction
1. T entity introduction
2. W entity introduction
1.2 DRAM business introduction
1. DRAM introduction
2. W.W. DRAM territory
3. T / W company DRAM territory
1.3 T / W company collaboration in DRAM business
1. Japanese / Taiwanese semiconductor industry position.
2. Why alliance between Japanese / Taiwanese semiconductor company ?
3. Why alliance between T and W in DRAM business ?
4. Chronicle of T / W alliance
Chapter 2 Strategy
2.1 T company’s strategic plan in DRAM alliance
1. Consolidate Japanese No.1 in world wide semiconductor industry.
2.T company plans to dedicate at advance technology development and release out the mature but cost competitive products.
3.T company needs to expand their capacity with the lowest capital investment and lowest risk
4. Enjoy the low cost wafer source
5. Make money from technology transfer
2.2 W company strategic plan in DRAM alliance
1. W company need DRAM product and technology.
2. DRAM — technology driver
3. Enlarge W company’s revenue and sit in world class company
4. Corporation group alliance
2.3 The real story in T / W DRAM alliance
1. Brief introduction
2.4 Review T company strategic plan
1. Consolidate Japanese No.1 in world wide semiconductor industry.
2.T company plans to dedicate at advance technology development and release out the mature but cost competitive products.
3.T company needs to expand their capacity with the lowest capital investment and lowest risk
4. Enjoy the low cost wafer source
5. Make money from technology transfer
6. Unexpected advantages
2.5 Review W company strategic plan
1. W company need DRAM product and technology.
2. DRAM — technology driver
3. Enlarge W company’s revenue and sit in world class company
4. Corporation group alliance
5. Unexpected advantages
Chapter 3 Decision making
3.1 T company decision making model before alliance
1. Group decision
2. Group decision making model evaluation
3. The driving force of T company decision making
4. The analysis of technology driving force in decision making
5. Never compromise in quality
3.2 T company decision making model after alliance.
1. Decision making model — group decision
2. The analysis of this change
3. The driving force in decision making
3.3 W company decision making model before alliance
1. Decision making
2. Driving force
3.4 W company decision making model after alliance.
Chapter 4 Case Study-0.175um DRAM technology/products transfer
4.1 Background & Story
1. T/W company 0.175um technology alliance background
2. T/W 0.175um technology alliance story
4.2 T company strategy and plan in this generation
1. Profit guarantee
2. Task distribution — role and function
3. Control
4. Dare not to take risk
4.3 W company strategy and plan in this generation
1. Cost down
2. Aggressive
3. I.D.M. company or foundry only ?
4.4 T company performance in 0.175um technology and products
1. T company 0.175um technology index & trend
2. T company 0.175um production / planning and strategy
4.5 W company performance in 0.175um technology and products
1. W company 0.175um technology index & trend
2. W company 0.175um production / planning and strategy
4.6 Conflict
1. Business conflict
2. Technical conflict
Chapter 5 Overall Review
5.1 Strategy review
5.2 Decision making review
5.3 Predication

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3.Dataquest Semiconductor World Wide , January, 2001’
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5.CMOS Digital IC , McGraw-Hill International , J.B.Kuo