臺灣博碩士論文加值系統

部落格傳達使用者豐富內容形式外，亦提供社群支援功能，連結使用者與使用者之間關係。部落格發展至社群型態漸趨成熟，使用者之間以共同目標進行分享及發表文章。然而過去研究多是以部落格為主，鮮少有針對部落格社群之研究。為此本研究目的主要以社群化觀點探討使用者在部落格社群中，使用者進行知識分享之行為研究。本研究整理相關文獻提出研究模型，並以社群化觀點提出影響因素構面對於使用者行為之影響。依據研究架構進行問卷設計，並於各大部落格提供社群支援功能網站張貼及E-mail發放問卷。並以Chin(1997)所發展出之PLS-Graph 3.0進行資料分析。研究結果顯示，人們參與部落格社群進行合作式知識分享之主要因素包括社群凝聚力、信任、聲譽、相互影響、自我效能及便利狀態，而研究意涵與討論將提供給部落格社群經營者在趨勢及發展上參考。

Blogs have to accord with rich contents that provide the communities-supported function and link the relationship between blog users and users. In recent year, Blog community has developed, and the users share knowledge and post articles with common goal. However, it was attend to blog community in few researches. Therefore, the purpose of study is to develop and validate the user behavior model which explains what influence blog community user sharing knowledge. The study applies the theory of planned behavior model with community perspective constructs to accurately predict the blog community user behavior. This study uses the method of PLS that result analysis reveals that group cohesiveness, trust, reputation, mutual influence, self-efficacy, and facilitating condition are positively related to intention to cooperative knowledge sharing. The result will provide further insights into blog community managers the decision that the blog of the trends and development.

中文摘要　．．．．．．．．．．．．．．．．．．．．．． iii
英文摘要　．．．．．．．．．．．．．．．．．．．．．． iv
誌謝辭　　．．．．．．．．．．．．．．．．．．．．．． v
內容目錄　．．．．．．．．．．．．．．．．．．．．．． vi
表目錄　　．．．．．．．．．．．．．．．．．．．．．． viii
圖目錄　　．．．．．．．．．．．．．．．．．．．．．． ix
第一章　　緒論．．．．．．．．．．．．．．．．．．．． 1
　　第一節　　研究背景．．．．．．．．．．．．．．．． 1
　　第二節　　研究動機．．．．．．．．．．．．．．．． 3
　　第三節　　研究目的．．．．．．．．．．．．．．．． 4
　　第四節　　研究流程．．．．．．．．．．．．．．．． 4
第二章　　文獻探討．．．．．．．．．．．．．．．．．． 6
　　第一節　　部落格社群．．．．．．．．．．．．．．． 6
　　第二節　　計畫行為理論．．．．．．．．．．．．．． 25
　　第三節　　社群凝聚力．．．．．．．．．．．．．．． 32
　　第四節　　信任．．．．．．．．．．．．．．．．．． 34
　　第五節　　聲譽．．．．．．．．．．．．．．．．．． 37
　　第六節　　利他行為．．．．．．．．．．．．．．．． 39
第三章　　研究模型與假說．．．．．．．．．．．．．．． 41
　　第一節　　研究架構．．．．．．．．．．．．．．．． 41
　　第二節　　研究假說．．．．．．．．．．．．．．．． 43
第四章　　研究方法．．．．．．．．．．．．．．．．．． 48
　　第一節　　研究程序．．．．．．．．．．．．．．．． 48
　　第二節　　問卷設計．．．．．．．．．．．．．．．． 48
　　第三節　　問卷收集．．．．．．．．．．．．．．．． 51
　　第四節　　統計分析方法．．．．．．．．．．．．．． 52
第五章　　實證分析與結果．．．．．．．．．．．．．．． 54
　　第一節　　樣本基本資料分析．．．．．．．．．．．． 54
　　第二節　　測量模型之信度及效度檢定．．．．．．．． 56
　　第三節　　結構模型與研究假說之檢定．．．．．．．． 59
第六章　　結論與建議．．．．．．．．．．．．．．．．． 61
　　第一節　　研究發現與結論．．．．．．．．．．．．． 61
　　第二節　　研究貢獻．．．．．．．．．．．．．．．． 63
　　第三節　　研究限制．．．．．．．．．．．．．．．． 64
　　第四節　　後續研究及建議．．．．．．．．．．．．． 64
參考文獻　．．．．．．．．．．．．．．．．．．．．．． 65
附錄　　問卷．．．．．．．．．．．．．．．．．．．．． 92

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