臺灣博碩士論文加值系統

In Taiwan major religious sites are increasingly attracting large numbers of tourists. These sites attract people for their religious/spiritual appeal, but also to a significant degree for ordinary leisure and recreational purposes. Despite the increased number of tourists visiting religious destinations, there is a paucity of research analyzing memorable tourism experiences (MTE), and virtually none exists in the context of religious destinations in Taiwan. This study was driven by two research questions: What are the most memorable tourism experiences in a religious destination?, and what are a) the attractive, b) one-dimensional, c) must-be, d) indifferent and e) reverse quality attribute of a religious destination? The main objective of this study is to elicit the tourists’ feelings and experiences and to reveal the factors underpinning the formation of positive and negative experiences. The data were collected from nine visitors at Fo Guang Shan Buddha Memorial Center, using semi-directed interviews. The Kano Theory of Attractive Quality model served as a template for data gathering and analysis. This study suggests that religious destinations should consider focusing on creating conditions for learning, meditating and escaping from the daily routine, while guarding against becoming overly commercialized and too noisy. Despite some limitations, this study provides significant insight for managerial decision making and for continuous improvement of customer experiences at religious tourist destinations.

Acknowledgements iv
Abstract v
List of Tables viii
List of Figures ix
List of Abbreviations x
Chapter 1 INTRODUCTION 1
1.1 Background of the Study 1
1.2 Motivation of the Study 3
1.3 Significance of the Study 4
Chapter 2 LITERATURE REVIEW 6
2.1 Overview of the Tourism Industry in Taiwan 6
2.2 Religious Tourism 8
2.3 Pilgrimage 11
2.3.1 Pilgrimage and Recreational Tourism 14
2.4 Tourism Experience 16
2.4.1 Place Attachment 19
2.5 Kano model 22
2.6 Research Framework 25
Chapter 3 METHODOLOGY 27
3.1 Research Design 27
3.2Population and Data Collections 27
3.3 Trustworthiness 28
3.4 Data Analysis 30
3.4.1 Coding the Data 31
Chapter 4 RESULTS AND DISCUSSION 33
4.1 Application of Kano model 37
4.1.1 Attractive Quality Attributes 38
4.1.2 Must-be Quality Attributes 42
4.1.3 One-Dimensional Quality Attributes 45
4.1.4 Indifferent Quality Attributes 47
4.1.5 Reverse Quality Attributes 48
4.2 Summary 50
Chapter 5 CONCLUSION 53
5.1 Research Summary and Remarks 53
5.2 Implications 56
5.3 Limitations and Future Researches Direction 57
5.5 Conclusion Statement 58
Bibliography 59
Appendix A Interview Protocol 64
Appendix B Interview Questions 65
Appendix C Field notes 66
Appendix D Fo Guang Shan Budha Memorial Center 67
Appendix E Interview Analysis 69
List of Tables
Table 2.1 Purposes of domestic tourist travel 7
Table 2.2 Purpose of inbound tourist travel 7
Table 2.3 Buddhism by country 10
Table 4.1 Demographic characteristics 33
Table 4.2 Kano Theory of Attractive Quality 37
List of Figures
Figure 2:1 Research framework 26

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