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Part of the value of travel agency services have been replaced gradually by the development of Internet communication, which has led many people to choose fast, instant Internet services, such as airline online shopping tickets, platform comparison network (Skyscanner, Expedia), etc. as indicators for purchasing travel products. The gradually transparent tourism products, together with the airlines, want to take full advantage of the profits, and no longer give the travel agencies a refund system. When the airlines are not in the best position, the airlines directly sell the tickets on official website. The passengers directly purchase tickets on the website so that the travel agency's sales of the tickets are getting less greatly. The impact on the travel industry is tremendous, thus affecting the survival of the ticketing staff of the travel industry.
This study will use the in-depth interview method of qualitative research to interview 8 experienced and experienced ticketing staff in the travel industry. In the old, middle and young generations in different periods will explore the rise and fall of the travel agency ticketing in a simple way. This study will get a conclusion to find better strategies for ticking staff to develop other ways for their own survival space while facing dramatic changes and the market partition.
The results show following improvement strategies are proposed for the current problems: 1. Do not participate in price competition, and advocate the concept of user payment for consumers enhancing more services. 2. Provide passengers with more value-added services before departure. 3. Enhance the importance of after-sales service and handling emergencies. The above suggestions will provide the industry as a reference to improve competitiveness and service quality, and to improve the status quo. Through this research, we also let more people know that the travel agency ticketing staff is a Tibetan mirror person who is quietly working in the travel industry. The soul characters, ticketing professionals, often forgotten in their duties has been tested by profit competition of the industry.
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