臺灣博碩士論文加值系統

近年來由於資訊與通訊科技的蓬勃發展，以影像科技及網際網路為基礎的即時影像系統已應用於觀光產業。遊客透過景點即時影像系統，可於行前對於旅遊目的地有更深一層地認識與瞭解，進而促進旅遊與重遊意願。此外該系統亦可做為遊客從事旅遊決策的依據，輔助旅遊決策，藉以提升旅遊服務品質。該系統屬於資訊系統的一種，評估資訊系統的成功向來是資訊系統發展過程中的重要課題，然而景點即時影像系統成功因素的議題卻尚未被探討。
本研究以 DeLone & McLean（2003）所提出的資訊系統成功更新模式（Updated D&M Information Systems Success Model）為基礎，構建景點即時影像系統成功模式。D&M 資訊系統成功更新模式已被廣泛應用於探討各種資訊系統的成功因素，均獲得良好的配適度及解釋能力。本研究將以系統使用作為該系統成功的主要衡量變數，模式中則考慮系統品質、資訊品質、服務品質等三個系統服務特性構面對於淨效益、使用者滿意度及使用等三個構面的影響。分析資料的蒐集採用便利抽樣，問卷發放以政府入口網-台灣看透透之景點即時影像系統使用者為施測對象，透過網路問卷進行調查。回收後的問卷資料採用驗證性因素分析（Confirmatory Factor Analysis, CFA）進行測量模式的信效度檢驗，結構模式將以結構方程模式（Structural Equation Modeling, SEM）進行檢驗。研究結果顯示使用滿意度對於景點即時影像系統成功的影響最大，接著是淨效益、資訊品質、系統品質及服務品質。本研究根據研究結果提出管理意涵供公私部門景點即時影像系統提供者建置系統時參考，並針對未來研究提出研究建議。

Many emerging information and communications technologies have been widely applied in the tourism industry. The webcam system for tourist attraction is a web-based information system that provides tourists with real-time scenic images and needed information. This service enables tourists to better understand destination and increase their traveling decision making qualities. These benefits depend on the success of this system. Successful factors of the webcam system for tourist attraction, however, have not been investigated so far.
Based on the updated DeLone and McLean Information System Success Model, this study proposes a conceptual model of success of webcam system for tourist attraction. The actual use construct is utilized to represent system success. The proposed model consists of six constructs: information quality, system quality, service quality, user satisfaction, net benefit, and actual use. This study empirically tests the proposed model using data collected from users of a webcam system for tourist attraction in Taiwan’s Government Entry Point. The confirmatory factor analysis (CFA) was performed to examine the reliability and validity of the measurement model. The structural equation modeling (SEM) was used to evaluate the structural model. The major findings indicate that user satisfaction exerts the strongest effect on system success, followed by net benefit, information quality, system quality, and service quality. Implications for practitioners and researchers, and future suggestions for future study are drawn in this study.

目錄.......................i
中文摘要...................iii
英文摘要誌謝...............v
第壹章 緒論...............1
第一節 研究背景與動機......1
第二節 研究問題... 4
第三節 研究目的... 4
第四節 研究步驟... 5
第五節 研究範圍與限制...... 7
第貳章 文獻探討........... 8
第一節 即時影像系統之探討.. 8
第二節 科技使用行為模式.... 14
第三節 資訊系統成功模式.... 17
第參章 研究方法........... 26
第一節 研究架構............ 26
第二節 研究變數之操作型定義 27
第三節 研究假設............ 31
第四節 研究變數的衡量...... 34
第五節 問卷設計與資料蒐集.. 39
第六節 資料分析方法........ 40
第肆章 研究結果與分析...... 46
第一節 敘述性統計分析...... 46
第二節 景點即時影像系統使用情形分析.......... 48
第三節 資料基本統計分析.... 49
第四節 測量模式檢驗........ 50
第五節 常態性的檢驗........ 62
第六節 結構方程模式檢驗.... 66
第伍章 結論與建議.......... 75
第一節 研究結論............ 75
第二節 管理意涵............ 76
第三節 後續研究建議........ 78
參考文獻. ..................79
附錄..... ..................92

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