臺灣博碩士論文加值系統

自從網路開放商業用途後，愈來愈多的網路商店陸續設立，而網路上所銷售的商品亦趨於多元化，因此那些是消費者在網路商店選擇購物時所考量的重要因素，為本研究所探討重點。
本研究先從文獻中整理與網路商店相關之評估準則，進而參考網路商店環境及特性以發展出網路商店選擇的評估準則，接著對網路消費者進行問卷調查以增刪及修改準則，藉以確保評估準則完整性與決定各準則權重，並藉由一實際個案，採用ELECTRE I作為評估方法，以評選出合適的網路商店。本研究成果不但對深入瞭解網路商店評估有很大的幫助，更對即將導入網路商店之企業提供一個具體的指南。

Since the internet opened for commercial use, more and more e-Stores are built on the World Wide Web .It is important to know which factors are the main concerns for the selection of an e-Store become the key points that our research institute will discuss next.
This paper first identifies a set of evaluating criteria concerning e-Store based on the extensive literature review, and the evaluating criteria for the option on e-Store is made after consideration of the environment and characteristics of e-Store. Then, an iterative process of personal questionnaires with the e-Store consumers was conducted to modify the evaluating criteria in order to ensure its integrity, and decide the importance of each of evaluating criteria. Secondly, we’ll choose an appropriate e-Store by studying a case with ELECTRE I as an evaluation method. The result of this research not only can contribute to the understanding of e-Store evaluation, but also provide a practical guideline for the enterprise that will introduced e-Store in the near future.

摘 要 VI
Abstract VII
第壹章、 緒論
第一節、 研究背景
第二節、 研究動機
第三節、 研究目的
第四節、 研究流程與步驟
第五節、 論文架構
第貳章、 文獻探討
第一節、 消費者行為的定義
第二節、 網路商店
第三節、 多準則決策
第參章、 研究方法與研究設計
第一節、 研究方法
第二節、 問卷設計
第三節、 問卷調查與回收
第肆章、 資料分析
第一節、 權重計算
第二節、 ELECTRE I多準則決策方法與應用
第三節、 個案研究
第伍章、 結論
第一節、 研究結論
第二節、 成果與貢獻
第三節、 研究限制
第四節、 未來研究方向
參考文獻
中文部份
英文部份
附錄、問卷

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