一、中文部份
中華民國九十六年網際網路年鑑編纂委員會(2007)，中華民國九十六年網際網路年鑑，台北：財團法人資訊工業策進會。
李定家(2000)，網路購物之降低風險策略研究，國立中央大學資訊管理研究所未出版之碩士論文。李明仁(2000)，虛擬社群與網友忠誠度之研究，台灣科大資管所未出版之碩士論文。邱顯貴(2002)，台灣地區電子商務隱私權保護之現況探討，中華管理評論，(4)1，101-118。
吳明隆(2002)，SPSS統計應用實務，台北：文魁資訊股份有限公司。
林佑鳳(2002)，國內拍賣網站之顧客忠誠度研究，國立台灣科技大學未出版之碩士論文。
施宇澤(2001)，臺灣旅遊網站內容之分析－以整體階段發展為觀點，私立靜宜大學企業管理學系研究所未出版之碩士論文。陳嘉隆(2002)，旅行業經營與管理(2版)，台北：先鋒打字印刷公司。
葉雅慧(2000)，應用網際網路推動觀光產業之研究—以南投旅遊網為例，國立臺灣大學建築與城鄉研究所未出版之碩士論文。
楊大緯(2000)，網路購物意願之影響因素研究，大同大學事業經營研究所位出版之碩士論文。二、英文部分
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