臺灣博碩士論文加值系統

这项研究的目的是探讨落实印度尼西亚和其他国家之间的O2O经营理念的差异，并提供适当的建议，以?助印尼的O2O电子商务更好。定性方法和多案例研究法利用，使用的O2O经营理念案件75来自世界各地和来自印尼的O2O经营理念案件10。根据购买时的ubiquinomics理论的任何时间三个因素选取的所有情?。模式匹配分析的技术是通过将一些通用的分析策略应用，如案例说明的发展，靠理论命题。这项研究的结果提示，在购买时就ubiquinomics理论上任何时候O2O商务概念在部分时间的实时服务，游戏化的服务上延长停留时间，和忠诚节目服务的锁定未来的用户。此外，缺乏与其他国家的情?相比，在印尼O2O经营理念的实施。研究结果还表明，印尼是相当熟悉O2O的经营理念，并且在印度尼西亚O2O市场的高增长?力。这项研究的意?是要O2O在印度尼西亚O2O电子商务的经营理念实现的基础，也为O2O电子商务研究领域未来的研究。

The purposes of this study are to investigate the differences in implementation of O2O business concept between Indonesia and other countries and to provide proper recommendations to help Indonesia’s O2O commerce better. The qualitative approach and a multiple-case studies method were utilized and used 75 of the O2O business concept cases from around the world and 10 of the O2O business concept cases from Indonesia. All cases were selected based on three determinants of the purchase at any time on ubiquinomics theory. Pattern matching technique of analysis was applied by combining some general analysis strategies such as the development of case description and rely on theoretical propositions. The findings of the study suggest that O2O business concepts in the purchase at any time on ubiquinomics theory are realtime service on the fraction time, gamification service on the prolong the stay time, and loyalty program service on the lock-in future users. Moreover, there is lack of O2O business concept implementation in Indonesia compared with cases from other countries. The results also suggest that Indonesia is quite familiar with O2O business concept, and there is high growth potential of O2O markets in Indonesia. The implication of this study is to be the foundation of O2O business concept implementation for O2O commerce in Indonesia and also for future studies in O2O commerce research area.

ABSTRACT i
ACKNOWLEDGEMENT ii
TABLE OF CONTENS iii
LIST OF FIGURE v
LIST OF TABLE vi
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Research Purpose 4
1.3 Research Question 4
1.4 Research Limitation 5
CHAPTER 2 LITERATURE REVIEW 6
2.1 O2O (Online-to-Offline) Commerce 6
2.2 Qualitative Research 10
2.3 Ubiquinomics 11
2.2.1 Fraction Time 12
2.2.2 Prolong the Stay Time 13
2.2.3 Lock-in Future Users 14
CHAPTER 3 RESEARCH METHOD 15
3.1 Research Approach 15
3.2 Cases Collection 17
3.3 Cases Collection Method 18
3.4 Analysis Method 19
3.5 Validity and Reliability 20
3.6 Methodology Flowchart 22
CHAPTER 4 RESULT AND ANALYSIS 23
4.1 Coding Data Process 23
4.2 Categorization Process 24
4.2.1 Fraction Time Categorization 24
4.2.2 Prolong the Stay Time Categorization 27
4.2.3 Lock-in Future Users Categorization 30
4.3 Conceptualization Process 32
4.3.1 Fraction Time Conceptualization 33
4.3.2 Prolong the Stay Time Conceptualization 34
4.3.3 Lock-in Future Users Conceptualization 35
4.4 Findings in Indonesia and Other Countries 37
CHAPTER 5 DISCUSSION AND IMPLICATION 38
5.1 Discussion 38
5.1.1 Lack of new technology 38
5.1.2 Utilization of SNS as O2O Platform 39
5.1.3 Lack adoption of gamification 40
5.2 Theoretical Implications 41
5.3 Practical Implications 42
5.3.1 Fraction Time 42
5.3.2 Prolong the Stay Time 43
5.3.3 Lock-in Future Users 44
CHAPTER 6 CONCLUSION AND LIMITATIONS 45
6.1 Conclusion 45
6.2 Limitations and Future Research 46
REFERENCES 47
APPENDIX 53

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