臺灣博碩士論文加值系統

　　高科技產業由於產品的生命週期短，所以在競爭激烈的情況下，每一次的重大決策，都會影響企業在產業中的排名，甚至於影響企業的競爭力。本研究以TFT LCD面板業為研究產業，觀察擴廠決策這個興業決策的前置因素，並就擴廠決策之後所造成的公司經營績效來研究興業決策的影響。
　　興業決策的過程經常存在於企業之中，被用來從事於產品市場的創新和帶有風險性的冒險新事業及第一次見到的前瞻性的創新行動，因此每一次的興業決策都會關係著企業未來的競爭力。興業決策包涵著「創新性」、「風險承擔性」、「預應性」、「競爭積極性」及「自主性」等五大構面。由H公司的個案研究中，研究興業決策的前置因素與興業決策五大構面之間的關聯，並且從H公司的個案中找出與經營績效的關係，了解興業決策對經營績效的影響。

　　Because the product cycle is short in the high tech industry, each significant decision-making can affect the enterprise in the industry place, even affects the competitive ability of enterprise in the competition intense situation. This research takes TFT LCD panel industry as the research industry, the observation of factory expanding decision-making as pre-factor of entrepreneurial strategy making. In addition, the observation of factory expanding decision-making caused the enterprise operation performance after studying the entrepreneurial strategy making influence.
　　The entrepreneurial strategy making procedure exists frequency in the enterprise is used for to the product market innovation, new risk venture business and first time saw of foresightedness innovation motion. As a result, each entrepreneurial strategy making is able to relate the enterprise future competitive ability. The entrepreneurial strategy making includes five big constructions " innovativeness ", " risk taking ", " proactiveness ", " competitive aggressiveness " and " autonomy ". By the case study of H Company, this research studies the relationship between the pre-factor of entrepreneurial strategy making and five big constructs of entrepreneurial strategy making. In addition, to find out the related the operation performance by the case study of H Company and to understand the operation performance influence from the entrepreneurial strategy making.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 6
第一節 TFT LCD 產業介紹6
第二節 H公司在擴廠策略中的興業決策10
第三節 高階經營團隊對興業決策的影響13
第四節 企業資源對興業決策的影響17
第五節 集團企業對興業決策的影響20
第三章 研究方法 24
第一節 研究架構 24
第二節 研究策略24
第三節 個案研究設計26
第四節 研究個案選取準則29
第五節 資料來源30
第六節 資料分析方式31
第四章 個案研究 33
第一節 H公司擴廠決策事件的時間序列 33
第二節 高階經營團隊對興業決策的影響34
第三節 企業資源對興業決策的影響39
第四節 集團企業對興業決策的影響44
第五節 興業決策對經營績效的影響48
第五章 結論與建議 52
第一節 研究結論52
第二節 研究建議54
參考文獻56
中文文獻56
英文文獻57
附錄一 訪談紀錄59
附錄二 訪談題目113

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