臺灣博碩士論文加值系統

近年來，隨著產業結構的快速變化以及消費生活品質的普遍提高，對於物流的需求也越來越為重視，對於任何企業而言，物流能力更是影響公司營運是否成功的重要因子。本研究對於物流策略的定義為「企業在執行物流活動所選擇的發展方式」，利用模糊層級分析法來建構物流策略選擇的模式架構，以取得各項物流策略考慮因素構面及指標的權重值，並結合模糊綜合評判法來計算出各個物流策略的替代方案的整體評價值，可以使得問卷填答者能依照各項評估指標來進行評價，且除了可獲取每一個策略的總體評價值之外，更能進一步得知在每一個構面下之各項評估指標的評價情形。最後在輔以統計檢定的方式進一步得知企業特性的各項變數與物流策略的考慮因素及物流策略執行要件的關係。本研究主要的貢獻為將有關物流策略的文獻加以分類整理，並提出本研究對於物流策略分類的看法，期許建立一個相關的選擇架構，以供企業作為參考的依據。

In recent years, as rapid change for industrial structure and higher consuming ability, the needs for logistics become more important than before. For all of the enterprise, logistics operations’ ability of a company becomes an important factor for the success of the company. My research defines that the logistics strategy is the development way for the enterprise executes the logistics activity chooses. My research use Fuzzy AHP approach to develop a strategic model for logistics strategy selection to obtains each logistics strategy consideration factor aspects and the indicators weight value, and combine Fuzzy Synthetic Evaluation Model to calculate overall evaluation of this alternative way for the logistics strategy, which help decision makers to have the results of each way by use of these systematic indicators. Not only can we obtain the evaluation of each strategy, but also the result of each indicator in every aspect. In the last, adjuvant with statistic tests to further get the idea of variables of the enterprise’s character, consideration factors of the logistics strategy, and the relationship between logistics strategy execution factors. The main contributions of this research are to classify and reorganize the related literature of logistics strategy and purpose the view of logistics strategy classification. My research hope to assist enterprises to make future considerations and references in logistics strategy related decisions.

中文摘要 I
ABSTRACT II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VII
壹、緒論 1
1.1研究動機及目的 1
1.2研究對象與限制 2
1.3研究流程 2
貳、文獻回顧 4
2.1 策略之文獻回顧 4
2.1.1策略的定義 4
2.1.2策略的分類 5
2.2國內外有關物流策略的相關研究 7
2.3 物流策略的考慮因素 23
2.4物流策略的執行要件 27
參、研究方法 29
3.1 層級分析法(AHP) 29
3.1.1 AHP 的應用 29
3.2模糊層級分析法(FUZZY AHP) 35
3.2.1 三角模糊數 35
3.2.2模糊語意尺度的轉換 36
3.2.3 模糊綜合評判 37
3.2.4 FAHP 相關研究 38
3.3 問卷設計 40
3.4研究假說與資料分析方法 43
肆、研究結果及分析 45
4.1 基本資料分析 45
4.2物流策略選擇考慮因素的指標與權重計算 47
4.3 物流策略替代方案選擇結果與分析 54
4.4 產業別與物流策略考慮因素的關係 57
4.5 物流策略執行要件的分析 59
伍、結論與建議 64
參考文獻 66
附錄 70

圖1-1、研究流程圖 3
圖2-1、物流策略架構圖 11
圖2-2、物流策略的分類整理圖 19
圖2-3、物流共同化之領域示意圖 22
圖3-1、AHP之流程圖 34
圖3-2、三角模糊數示意圖 35
圖3-3、評估語意值的隸屬函數 37
圖3-4、Fuzzy AHP架構圖 42
圖3-5、假設檢定示意圖 43

表2-1、三種物流策略 8
表2-2、三種物流策略 10
表2-3、四種物流策略 13
表2-4、文獻之物流策略類型整理 14
表2-5、四種型態的資訊系統外包關係 20
表2-6、物流策略考慮因素的思考構面及細項準則整理表 26
表2-7、物流策略考慮因素文獻整理表 27
表3-1、AHP評估尺度意義及說明 31
表3-2、隨機指標表 32
表3-3、語意措辭及與其代表的三角模糊數整理 36
表4-1、問卷回收公司之成立年份整理表 45
表4-2、問卷回收公司之員工人數整理表 45
表4-3、問卷回收公司之資本額整理表 46
表4-4、問卷回收公司之營業額整理表 46
表4-5、問卷回收公司之產業別整理表 47
表4-6、六大構面之填答者意見整合表 50
表4-7、六大構面的解模糊權重值及正規化權重值 50
表4-8、各項評估指標之解模糊權重值及正規化權重值 51
表4-9、物流策略考慮因素之構面的一致性檢定 53
表4-10、各構面下之評估指標之一致性檢定 53
表4-11、語意措辭轉換表 54
表4-12、替代方案之各評估指標的模糊綜合評判 55
表4-13、各個物流策略之總體評價值 55
表4-14、不同產業之模糊綜合評判值整理表 56
表4-15、不同資本額之模糊綜合評判值整理表 57
表4-16、不同產業的模糊權重值 57
表4-17、評估指標的變異數分析結果 58
表4-18、物流策略執行要件重要程度表 60
表4-19、公司成立年份與物流策略執行要件之Scheffe多重比較 61
表4-20、公司資本額與物流策略執行要件之Scheffe多重比較 62

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