臺灣博碩士論文加值系統

在食品安全的重視下現今消費者對於購買之商品都加以把關，政府在2004年開始推動相關農產品產銷履歷系統，主要在食安問題發生時可以在第一時間追朔產品之上游，並且可以立即下架產品，保障消費者的安全。先前的研究大多以消費者為主軸探討對於農產品產銷履歷感受。因此本研究以農民為主軸並且透過科技、環境與組織框架理論(Technology Organization Environment Framework, TOE)進行探討茶農在持續採用農產品產銷履歷系統之意願，本研究以雲林縣茶區以及嘉義縣阿里山北道茶區為研究對象，並運用紙本進行問卷資料的收集，共收集到71份問卷，並以統計軟體SPSS 22.0版統計軟體以及Smart PLS 3版本統計軟體，驗證各變數間之假設關係以及依變數之間的解釋能力，使用偏最小平方法來進行迴歸分析，來驗證本研究所提出之模型。本研究結果顯示在科技面：預期好處無顯著影響持續採用意願；組織面：產銷班支持以及科技技術能力皆無顯著影響持續採用意願；環境面：政府政策無顯著影響持續採用意願，則競爭壓力有顯著的影響持續採用意願。

Under the emphasis of food safety, consumers are now paying attention to the quality of goods purchased. The government began to promote the Agricultural Products Production Traceability System in 2004.The purpose of this system is mainly to trace the upstream of the manufacturers of products in the first time when food safety problems are discovered, and to immediately take products off store shelves to protect the safety of consumers. Most of the previous studies explored the perception of the Agricultural Products Production Traceability System on the consumer side. In contrast, this study takes tea growers as the main research object, and uses the Technology Organization Environment Framework to exploring the intention of tea growers to continue using the Agricultural Products Production Traceability System. This study directly collects the questionnaires from tea growers of area of Yunlin and northern Chiayi in person. There are total of 71 questionnaires collected. This study uses SPSS 22.0 and Smart PLS 3 to verify the hypothesis relationship between variables and interpret variables. Partial Least Squares for Regression Analysis is used to validate the model presented in this study. The results of this study show that in the Technological aspects: Expected Benefit has no significant impact on continuous adoption; the Organizational aspects: Marketing Groups Support and Technical ability have no significant impact on continuous adoption; the Environmental aspects: Government policies have no significant impact on continuous adoption, and then competitive pressures have a significant impact on continued adoption.

摘要i
ABSTRACTii
目錄iii
表目錄vi
圖目錄viii
第一章、緒論1
1.1研究背景1
1.2研究動機6
1.3研究目的6
第二章、文獻探討7
2.1產銷履歷7
2.1.1產銷履歷農產品資訊網8
2.1.2吉園圃安全蔬果資訊網9
2.1.3臺灣農產品生產追溯系統9
2.1.4小結10
2.2科技、組織與環境框架理論11
2.2.1科技面11
2.2.2組織面12
2.2.3環境面13
2.2.4採用意願13
2.2.5小結14
第三章、研究方法15
3.1研究架構與假說15
3.1.1研究架構15
3.1.2研究假說16
3.2概念型定義18
3.3研究流程20
3.4研究設計21
3.5.1研究對象與抽樣21
3.5.2問卷設計21
3.5.3衡量問題22
3.5.4前測分析28
3.5分析方法28
3.6.1敘述性統計29
3.6.2信度分析29
3.6.3效度分析29
3.6.4相關分析29
3.6.5迴歸分析30
第四章、研究分析結果31
4.1敘述性統計分析31
4.1.1個人基本資料敘述性統計分析31
4.1.2無反應偏差38
4.1.3問卷內容敘述性統計分析39
4.2信度分析41
4.3效度分析42
4.3.1收斂效度42
4.3.2區別效度44
4.4相關分析44
4.5迴歸分析45
4.5.1 判斷指標 49
第五章、結論與建議51
5.1研究結論與建議51
5.1.1研究結論51
5.1.2研究建議53
5.2研究貢獻54
5.3研究限制55
參考文獻 56
附錄60
附錄一研究問卷60

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