臺灣博碩士論文加值系統

本研究目的為探討民宿特徵與民宿房價間之關係，並進一步對各民宿特徵進行邊際隱含價格的估計。本研究選擇邊際特徵價格模型作為分析工具。研究自變項為民宿特徵，應變項為民宿房價。民宿特徵共分為民宿本身特徵（21個變項）與民宿周邊條件特徵（共10個變項）。研究對象為宜蘭縣冬山鄉合法民宿，樣本數總共有190個。絕大多數民宿特徵與房價資料均來自於民宿的官方網頁。研究結果顯示，整體模型可以解釋高達64.5%民宿房價的變異量。空間設計與周圍風景的品質、擁有高規格寢具、設施設備提供程度與娛樂空間提供程度對於民宿房價具有促進效果，但至警察局距離越近與體驗活動提供程度則對民宿房價具有抑制效果。因此，民宿特徵對民宿房價具有顯著的影響效果。

The purpose of study was to explore the relationship between the attributes of bed and breakfasts (B&Bs) and B&B room rates, and to estimate the marginal implicit prices for B&B attributes. This study used the hedonic price model as an analysis tool. The independent variables were attributes of B&Bs, and the dependent variable was B&B room rates. Attributes of B&Bs were divided into attributes to B&B itself (a total of 21 variables) and attributes to peripheral conditions of B&Bs (a total of 10 variables). The objects of study were legal B&Bs in Dongshan Township in Yilan County, of which a sample size of 190 was collected. The vast majority of attributes of B&Bs and their room rates were obtained from the official website of the B&Bs. The results showed that the overall model was able to explain the variance of up to 64.5% in B&B room rates. Quality of spatial design and surrounding landscaping, high-end bedding, equipment and facilities, degree of provision of entertainment spaces exerted positive effects on B&Bs room rates; however, being closer to the police station and degree of provision of experimental activities exerted negative effect on B&B room rates. Consequently, attributes of B&Bs had significant impacts on B&B room rates.

目錄
摘要 I
ABSTRACT II
謝誌 III
目錄 IV
圖次 V
表次 VI
第一章 緒論 1
第一節 研究動機及目的 1
第二章 文獻回顧 2
第一節 民宿價格與民宿特徵 2
第二節 特徵價格的發展脈絡與過去的應用 9
第三章 研究設計 15
第一節 研究架構 15
第二節 特徵價格模型 17
第三節 研究變項 17
第四節 研究工具與資料 23
第四章 研究結果 25
第一節 民宿屬性描敘性統計分析 25
第二節 影響因素估計結果 34
第五章 結論與建議 43
第一節 結論 43
第二節 建議 44
參考文獻 46
附錄(一)民宿資料 51
附錄(二)正式研究問卷-民宿調查問卷 58
附錄(三) 正式研究問卷(請學弟妹填的問卷) 59

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