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Abstract
The development of tourism in Taiwan depends largely on the government's policy of promoting the tourism industry. However, with the influx of foreign tourists coming to Taiwan, the opening of cross-strait navigation between mainland China's passenger freedom and the rise of Taiwan's national tourism, Competition mode by the number of groups the number of travel, to the consumer tailored service competition model, the amount of the amount of money from the high quality of service competition, how to find the market positioning lock the group, tailored for the consumer Exclusive trip, the establishment of a professional company brand image, is an important key to the survival of the tourism industry.
Regarding to the top, the use of the new business model should be embraced within this era of time in order to maintain the company's quality and standard through the business transformation. In this case, we have made a comparison between Lion Travel and Cola Travel, with an intention to study and modify an appropriate business model that can be used in studied company.
Here are some instruction to improve the performance of the studied company by studying the SWOT analysis, TWOS analysis and BCG analysis. 1) Reinforces the brand's exposure and character by increasing the use of internet marketing; 2) Enhances the value of localization within the product by integrating resources among local market; 3) Construct a highly-integrated information system and pricing structure in order to promote more effective integration of various departments within the company; 4) Assists outbound department in designing the souvenir that could represent specific market and culture.At the end we have reconstructed a new business model for the studied company's reference after we conducted an SWOT analysis, TWOS analysis and BCG analysis on the studied company.
Keywords: Travel industry, Innovative operation, Strategy
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